MRT'S 2005 ANNUAL
VOICE OF THE
CUSTOMER
CONFERENCE
From Fuzzy to Focused
How to
Interpret & Translate Customer Insights into Innovative New Products
September
26-28,
2005 /
Boston, MA |
SPONSORING
ORGANIZATIONS
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Product Development Consulting, Inc.
is an
internationally recognized product development consulting
firm focused on optimizing processes throughout the life
cycle, from strategy to product retirement.
Check out PDC's Special Breakfast
Session on Tuesday Morning:
The Portfolio Syndrome: Customer
Value-Driven Portfolio Management and Innovation
with Sheila Mello, author, Customer Connected Product
Definition...more
info |
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Applied Marketing Science, Inc. is an
established Voice of the Customer consulting firm helping
product development teams understand their customers' wants
and needs for input into new product and service designs.
Check out AMS's VOC Tools Track
Presentation:
Getting Emotional: Linking
Functional Needs to Emotional Needs with Robert
Klein, President, Applied Marketing Science, Inc....more
info |
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Orasi
provides technology and services that enable organizations
to fully understand and utilize their customers' ideas,
needs and preferences to drive successful product
development and management initiatives. Orasi embraces
customer feedback to give you a complete sense of what your
product planning should be and what your customers expect.
Check out Orasi's VOC Tools Track
Presentation:
7 Habits of Highly Effective
Customer Feedback Processes with Larry Boldt, VP
Customer Management, Orasi Software, Inc....more
info |
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Founded in 1972,
SAP
is the recognized leader in providing collaborative business
solutions for all types of industries and for every major
market. With 12 million users, 91,500 installations, and
more than 1,500 partners, SAP is the world's largest
inter-enterprise software company and the world's
third-largest independent software supplier overall.
Check out SAP's VOC Tools Track
Presentation:
The New Product Development and
Introduction Process (NPDI) –
A Critical Enabler of Business Success with Doug
Macdonald, Director of Business Development, SAP Labs LLC...more
info |
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Founded in 1997,
CustomerSat, Inc. is the leader in real-time,
multi-channel feedback solutions for building customer
satisfaction and loyalty. CustomerSat solutions enable
companies to improve satisfaction, loyalty and profitability
by turning key customer, partner, employee and supplier
insights into targeted actions.
Check out CustomerSat's VOC Tools
Track Presentation:
How to Measure ROI and Win Funding
for VOC Initiatives with John Chisholm, Chairman
and CEO, CustomerSat, Inc...more
info |
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The
Value Innovation Cube (VIC for short) is a
leadership tool for systematically finding the best solution
for a product, service or business process challenge. VIC
guides you in finding new markets, saving cost, and beating
off competitive threats.
 All
conference attendees will receive a
free copy of Bart Huthwaite's latest book,
Lean Design Solution. Huthwaite, founder of the
Institute for Lean Innovation, gives you a step-by-step way
to both identify and deliver customer value. Attendees will
also receive a free mini-book describing the Value
Innovation Cube, a tool for systematically exploring all
innovation opportunities. Follow the links above to view
sample content from the book. |
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Available Mon-Fri
9:30am-5pm est |
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Download Brochure |
Fuzzy2Focused-conf.pdf
639kb |
Conference Info |
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BECOME A
SPONSOR!
A Great Place
to Meet Your Market…
Here is a golden opportunity for you to come face-to-face with
executives responsible for strategizing and implementing the best
ways to capture and utilize Voice of the Customer data. You will
have their attention for 2 full days as you demonstrate your wares
and capabilities.
For more
information on this ideal setting and how you can position your firm
to maximize sponsorship and exhibit opportunities contact:
Kathy Stewart,
Sponsorship Coordinator
email:
[email protected]
tel: 781-891-8080 x224
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