SPECIAL BREAKFAST
SESSION
Tuesday, September 27
- 7:00-7:45am
The Portfolio Syndrome:
Customer
Value-Driven Portfolio
Management and Innovation
 Sheila
Mello
Managing
Partner
Product Development Consulting, Inc.
You may have
well-honed ideation, development and market launch processes, but if
these product development niches aren’t tied to robust portfolio
planning, you may very well be working on all the wrong projects.
The biggest win can be achieved by adding Voice of the Customer
(VOC) to your portfolio decision process.
Companies need a
steady stream of product successes – not just one new product
breakthrough. This breakfast presentation will examine how to use
VOC research to drive portfolio management and innovation decisions
– ensuring that customer value is top of mind throughout the
development process. You’ll learn about the remarkable benefits of
looking outside your own company to drive performance based on
customer value, product definition, and market differentiation --
the key drivers to winning portfolio decisions.
|
 Special
Bonus!
the first 20 attendees
to arrive at the breakfast session will receive a complimentary
copy of Sheila Mello’s highly acclaimed book, Customer Centric
Product Definition: The Key to Great Product Development.
Read about this book on Amazon |
RELATED ARTICLE:
"Getting
the Customer's Pain: Using Customer-Centered Definition to Drive
Product Development"
--
an interview with Sheila Mello...read
article |
