SPECIAL FEATURES
 FREE
GUIDE TO LEADING VOC
PRACTICES
From Knowledge Roundtable
This 15-page special
report presents six leading practices for Voice of the Customer research
derived from practitioner interviews and benchmarking research. The
editors of Knowledge
Roundtable, Management Roundtable’s online networking and knowledge
service, have summarized these practices as actionable, bullet-level
statements with further links and references.
Insights are included from conference keynote
Eric Von Hippel as well as
top industry practitioners at 3M, Intuit, Hallmark, Becton Dickinson,
Cisco Systems, Dade Behring, Masterlock and many more.
All conference registrants will receive a
complimentary PDF of the Guide sent to you via email with your
registration confirmation.
FREE BOOK #1:
DEMOCRATIZING INNOVATION
Every attendee
of the conference will
receive a
FREE copy of
Eric von Hippel's latest book, Democratizing
Innovation. In his latest book, von Hippel examines the
rise of user-centered innovation and its resultant impact on the way
companies develop and market products.
"Every manager concerned with growth and
innovation should read this book. It explains how companies
can replace a broken innovation paradigm with refreshingly effective
and efficient methods for finding new growth products and markets."
-- Professor
Clay Christensen, Harvard Business School &
co-author, The Innovator's Dilemma
Read more about this book on Amazon
FREE BOOK #2:
CUSTOMER CENTRIC
PRODUCT DEFINITION
 The
first 20 attendees to arrive at Wednesday morning's
breakfast session will
receive a complimentary copy of Sheila Mello’s highly acclaimed
book, Customer Centric Product Definition: The Key to Great
Product Development.
Read about this book on Amazon
 FREE
BOOK #3
LEAN DESIGN
SOLUTION
All conference attendees will receive a
FREE copy of Bart Huthwaite's
latest book,
Lean Design Solution. Huthwaite, founder of the
Institute for Lean Innovation, gives you a step-by-step way to both
identify and deliver customer value. Attendees will
also receive a free mini-book describing the Value
Innovation Cube, a tool for systematically exploring all innovation
opportunities.
Click here to view
sample content from Lean Design Solution
NEW!
VOC Tools Track
[More
Info]
In response to
overwhelming customer feedback requesting more information on
emerging web-based tools for gathering customer insights, we have
devoted an entire track of this year's program to this topic.
Featuring companies with cutting edge new tools, this session will
provide you with the latest information on the potential
application, capabilities and benefits of these new tools.
Networking Reception and Informal Idea
Exchange
You’ll have ample opportunities to connect and ask your specific
questions of conference faculty and other participants during
facilitated Q&A sessions, breakfasts, refreshment breaks, luncheons
and receptions.
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