MRT'S 2005 ANNUAL
VOICE OF THE
CUSTOMER
CONFERENCE
From Fuzzy to Focused
How to
Interpret & Translate Customer Insights into Innovative New Products
September
26-28,
2005 /
Boston, MA |
Using Voice of the
Customer (VOC) techniques to identify and
create marketplace winners - uncover latent customer needs, inspire
innovation and make the right trade-off decisions.
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Featuring
Acclaimed VOC Leaders and Experts: |
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Ely Dahan
Assistant Professor of Marketing
UCLA
Foremost
expert on web-based VOC tools shares insights on two of the
newest, most powerful tools that reveal customer decision
processes....More
Info |
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Eric von Hippel
Professor & Head of the Innovation Entrepreneurship Group
MIT Sloan School of Management
Will
speak on multiple
strategies to leverage user innovation communities in developing
new products....More
Info |
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Name REDACTED
Marriott International, Inc.
On
Marriott's experience mission to engage customers on a deeper,
more emotional level and its positive impact on market share,
pricing capabilities, long-term stakeholder loyalty, and
sustainable competitive advantage
....More
Info |
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All
New
Case Study Presentations: |
...see
all case studies...
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Choose from
2 Pre-Conference Workshops: |
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WORKSHOP A
- FULL_DAY SESSION
Using
"Voice of the Customer" to Improve Innovation Capability and
Profitability
Instructor:
Christina Hepner Brodie,
PRTM....More
Info
- WORKSHOP
B
- FULL DAY SESSION
What
Customers Want: Using Outcome-Driven Innovation to Create
Breakthrough New Products & Services
Instructor:
Tony Ulwick,
Strategyn....More
Info
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SPECIAL ATTENDEE BONUS - 3 FREE BOOKS! |
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By
attending this conference, you can get FREE copies of the following
VOC and product development books:
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Available Mon-Fri
9:30am-5pm est |
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Download Brochure |
Fuzzy2Focused-conf.pdf
639kb |
Conference Info |
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Conference Sponsors: |
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NEW!
VOC Tools Track
In response to overwhelming
customer feedback requesting more information on emerging
web-based tools for gathering customer insights, we have
devoted an entire track of this year’s program to this
topic.
[More Info] |
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