MRT'S 2005 ANNUAL
VOICE OF THE
CUSTOMER
CONFERENCE
From Fuzzy to Focused
How to
Interpret & Translate Customer Insights into Innovative New Products
September
26-28,
2005 /
Boston, MA |
ARTICLES
 Democratizing
Innovation |
 |
by Eric von Hippel
Read Excerpt |
Download Article
Author:
Eric von Hippel
Title:
"Democratizing Innovation: The Evolving Phenomenon of User
Innovation"
Pages:
27pp
Filename (size):
Democratizing-Innovation-vonhippel.pdf (73kb) |
|
The
Future of Marketing |
 |
featuring Ely Dahan
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Download Article
Author:
Mary Ann Lowe
Title:
"Ely Dahan and The Future of Marketing"
Pages:
6pp
Filename (size):
Ely-Dahan-FOM.pdf (205kb) |
|
Segmenting
for Innovation |
 |
by Anthony W. Ulwick
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Download Article
Author:
Anthony W. Ulwick
Title:
"Segmenting for the Purpose of Innovation
Pages:
16pp
Filename (size):
Segmenting-for-Innovation-Ulwick.pdf (235kb) |
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