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Faculty  Jay
Andersen, PhD
Research
Advisor, Decision Sciences
Eli Lilly & Company
Case Study
Dr. Andersen is currently a
Research Advisor in the department of Decision Sciences at Eli
Lilly and Company. He joined the company in 1989 as a Senior
Statistician and provided biostatistical support in the oncology
drug development program from 1989 to 1995. In this capacity, he
played a pivotal role in the clinical trial design,
implementation, analysis, and registration of gemcitabine for
pancreas cancer. Since 1990, Dr. Andersen has been an internal
consultant to senior management on decision analysis processes.
He has been instrumental in the design and application of the
R&D portfolio review process, and is currently the coordinator
of the portfolio implementation team.
Andersen received a B.S. in Mathematics from Rose
Hulman Institute of Technology in 1978 and an M.S. in
Mathematics from the University of Minnesota in 1980. He taught
in the Mathematics department at the University of
Wisconsin-Platteville from 1981 to 1984, then returned to the
University of Minnesota where he received a Ph.D. in Statistics
in 1998. After teaching in the Mathematical Sciences department
at Ball State University for 1 year, he joined Eli Lilly in
1989.
Michael Bessette
Director, Product Development
in Corporate Technology
Rogers Corporation
Case Study
Michael Bessette is currently
Director, Product Development in Corporate Technology, and a
member of Rogers Senior Leadership Team. Reporting to the Vice
President and Chief Technology Officer, he is responsible for
new technology development related to polymer products
businesses and is chairman of the steering committee responsible
for implementation of Rogers Concurrent Product Development
Process and bringing Six Sigma principles into R&D. Mike also
has general management responsibility as the Rogers Managing
Director of the Board of Directors of Rogers Inoac Corporation,
a joint venture with the Inoac Corporation of Japan.
Mike has over 25 years experience
with Rogers. Since joining the company he has held positions of
increasing responsibility in Corporate R&D, with experience in
launching new product platforms and in technology and business
acquisitions. He has several patents and publications. He
received his M.S. in Chemical Engineering, Polymer Science
concentration, from the University of Connecticut and his B.S.
in Chemical Engineering from Northeastern University.
 Dr.
Richard Bingham
Strategic
Planning Manager, Corporate R&D
DuPont
Case Study
- BS, University of Vermont, 1966
- PhD, Princeton University,
Organic Chemistry, 1970
- Research staff, University of
Texas, 1970 - 1973
- With DuPont since 1973 in a
variety of both R&D and business roles,currently leading a
corporate effort aimed at optimizing the effectiveness of
our technical resources.
 Mike
Brennan
Brennan
Consulting
Expert Clinic
Mike Brennan is president
of Brennan Consulting, a management consulting firm that helps
clients create new products, manufacturing startup and product
marketing strategies. He is Sr. Consultant with Sigma
Breakthrough Technologies in the enterprise wide application of
Six Sigma to Strategic Planning, Executive Training in Six Sigma
and Design for Six Sigma.
Mike’s most recent industry experience was
as vice president of product development at Life Fitness,
responsible for all aspects of the technical development of new
commercial and consumer exercise products. The company’s new
consumer treadmill platform just placed first in February 2002
Consumer Reports.
Prior to joining Life Fitness in 1998,
Mike was vice president of new product process at Polaroid
Corporation’s commercial digital imaging business. Mike also
served as vice president of product development for Black &
Decker U.S. power tools. At Black & Decker, Mike was credited
with the strategic planning and product development of the
DeWalt professional cordless product line and the consumer
cordless Versa Pak product.
Mike’s additional product development
experience includes senior positions at Elox Corp., General
Electric’s major appliance business group and Xerox Corp.
In 1998, Mike was awarded Accenture’s
global best practices recognition for development of new
concepts and plans for products and services. Mike earned his
M.B.A and MS and BS in electrical engineering from the
University of Louisville, Ky.
 John
Cordes
Manager,
Business Process Improvement
National Semiconductor
Case Study
John Cordes is the Manager of
Business Process Improvement at National Semiconductor,
primarily focused on new product development. He directs and
implements improvements that optimize the entire product
development process, from idea collection to release to
production. He has been involved in this field for the last 12
years. Prior to his current role, he has been a program manager
on software projects, fab process development, and numerous
integrated circuits projects. He holds an MS in Engineering
Management and BS in Chemical Engineering.
 Anthony
Davila
Assistant
Professor
Stanford University Graduate School of Business
Keynote
Anthony Davila is an Assistant
Professor at Stanford University's Graduate School of Business.
His teaching focus is on management control, financial
accounting, and business policy. Research interests are in
management accounting and management control systems.
Davila holds a Doctorate of Business Administration
from Harvard University, an MBA from University of Navarra,
Spain and a Telecommunications Engineering Degree from the
Polytechnic University of Catalunya in Barcelona, Spain. Davila
co-authored "Performance Measurement and Control Systems for
Implementing Strategy: Text and Cases".
 Peter
Dierauer
Technology
Leader
Honeywell Embedded Controls, North America
Case Study
Peter Dierauer is an Engineering
Fellow with Honeywell. He graduated in 1988 from the University
Biel/Bienne, Switzerland with a MSEE. He held several positions
in Honeywell Europe before he moved to the United States in
1995. Since then he has focused his activities in the Technology
Management field. Over the past three years he was involved in
the development and deployment of the portfolio management
system within a division of Honeywell Control Products. He
facilitated the Automotive on Board Product Approval and
Portfolio Management Committee and developed and deployed the
Automotive Technology Portfolio Management Process. Today, Peter
Dierauer is the Technology Leader for a division of Honeywell
Control Products.
 Mitch
Duckler
Senior
Associate
Kuczmarski & Associates
Expert Clinic
Mitch Duckler
is a Senior Associate with Kuczmarski & Associates. He
specializes in brand management, strategic marketing, brand
positioning, and the development and commercialization of new
products and services. He has extensive experience working with
some of the country’s leading consumer packaged goods companies.
In a recent engagement, Mr.
Duckler consulted with a major multi-national packaged food
manufacturer to develop a portfolio of new products with the
objective of doubling the brand’s business in a three-year
timeframe. During the engagement, he designed and facilitated
primary consumer research, developed and refined new product
concepts, and conducted volumetric and financial analysis on
high-potential new product concepts. In addition, Mr. Duckler
led the research and analysis of the base brand’s current
positioning and equities, with an eye toward identifying
potential areas for future brand extendibility.
In another engagement, Mr.
Duckler consulted with a multi-national consumer packaged goods
client to help develop high-potential new products to meet
aggressive category growth objectives. During the engagement,
Mr. Duckler conducted extensive primary and secondary research,
facilitated ideation sessions, and conducted market opportunity
assessments around high-potential concepts. Additionally, Mr.
Duckler led the development of a model detailing key consumer
attitudes, behaviors and unmet needs within the highly
competitive category.
Prior to joining Kuczmarski &
Associates, Mr. Duckler worked for The Coca-Cola Company. In his
most recent role, he helped launch an in-house marketing
consulting group that provides consumer and brand marketing
consulting services to many of the company's largest retail
customers. Included in this assignment was a six-month project
in which he assisted a major national fast food restaurant chain
in a comprehensive brand repositioning effort. Before this
assignment, he worked in a field marketing role in which he
developed strategy and programming designed to drive beverage
volume and profit as part of a dedicated national account team.
His efforts helped contribute to two consecutive years of
double-digit increases in the customer's total beverage volume.
Mr. Duckler also worked for
five years in brand management for Helene Curtis Industries
(Unilever). This experience included spearheading the company's
launch into a new product form within the antiperspirant
category. Additionally, he led the development and launch of a
major new subline for an established brand within the company’s
premium hair care portfolio. While at Helene Curtis, key areas
of focus included strategic planning, advertising, new product
development, consumer promotion and sales force integration in
support of each of the company's core product categories.
Prior to his marketing
experience, Mr. Duckler worked in sales for Unisys Corporation.
During his tenure, he exceeded 125% of annual sales quotas,
developed approximately 40% of sales activity from new and
competitive accounts, and twice qualified for Unisys’
prestigious Worldwide Legion of Honor.
Mr. Duckler has been
published in Brandweek and
Marketing News for articles on new product development and
consumer and brand marketing. His speaking engagements have
included being a featured speaker at the Institute of
International Research’s Marketers’ Creativity Camp and the Arts
& Business Council of Chicago.
Mr. Duckler earned his
Masters in Business Administration from the University of
Michigan, with a concentration in marketing. He received a BS in
Business from the University of Minnesota.
Paul Falkenstein
Worldwide
Director of Strategic Business Marketing
Becton Dickinson
Case Study
Paul Falkenstein is the Worldwide
Director of Strategic Business Marketing at Becton Dickinson. He
has over 12 years of Sales and Marketing experience in the
medical device industry with companies including Johnson &
Johnson and I-Stat Corporation. Paul holds an MBA in Strategic
Planning and a Ph.D. in Marketing. His current responsibilities
include the worldwide planning and implementation of strategic
marketing initiatives that maintain current leadership position
and expansion into new geographical regions. Paul's expertise
lies in the planning and staging of new product introductions
and customer sensing for improved product development
 Bradford
L. Goldense
Goldense
Group, Inc.
Pre-Conference Workshop |
GGI Survey Results
Brad Goldense, President of GGI,
has been assisting engineering and manufacturing companies for
the past twenty years in assessing, developing, and implementing
competitive business changes. Mr. Goldense has consulted to over
75 Fortune 1000 companies and has done work in well over 250
manufacturing plants. He specializes in several areas including:
strategic planning, reengineering, product development,
manufacturing management, and engineering/manufacturing
design/information systems. For the past five years, Mr.
Goldense has concentrated his efforts in the concurrent
engineering and engineering automation areas to reduce cycle
times product development and manufacturing functions.
Mr. Goldense's clients include
companies that design and manufacture computers, electronic
instruments, diagnostic medical instruments and devices,
automated test equipment, aircraft, hi-fi equipment, machined
parts, fasteners, semiconductors, computer hardware and
software, materials, and textiles.
Mr. Goldense was formerly with
CSC/Index where he was involved with strategic planning,
business re-engineering, and technology strategy development for
Fortune 500 manufacturers in North America, Europe, and the
Middle East. He worked for Price Waterhouse where he was
involved in the specification and implementation of many
different types of application software including order
processing, MRP, DRP, and financial systems. Mr. Goldense worked
for Lester B. Knight & Associates where he analyzed
manufacturing productivity improvement and cost reduction
opportunities.
Mr. Goldense worked in industry
with Texas Instruments as a project manager and lead engineer in
the design and start-up of both automated electronics and metals
processing manufacturing plants. During his tenure, Brad managed
the design and construction of a metals cleaning and processing
plant through production start-up. Mr. Goldense directed all
aspects of this project involving a $15 million budget, a
full-function engineering and equipment design team, and 250
full-time trade professionals. Brad was also responsible for the
design of an automated electronic component manufacturing area
involving 500 direct labor personnel performing component
fabrication, assembly, and product testing for over 200
products. He had engineering responsibility for material
handling systems at TI's second largest plant site. Mr. Goldense
also worked for a number of years with a private company that
specialized in overhauling aging manufacturing and commercial
facilities.
Mr. Goldense is a member of the
faculty of The Gordon Institute of Tufts University in Medford,
Massachusetts and the University of Dayton, in Dayton, Ohio. Mr.
Goldense has a BS in Engineering from Brown University where he
concentrated in Civil and Environmental Engineering, and an MBA
from Cornell University where he concentrated in Cost
Accounting. He is Certified in Production and Inventory
Management [CPIM] by APICS, is a Certified Manufacturing
Engineer [CMfgE] by SME, and is Certified in Data Processing
[CDP] by the ICCP.
Brad is a past-chairman of the
Boston Chapter of the Computer and Automated Systems Association
of the Society of Manufacturing Engineers. He is founder and
president of the Boston Chapter of the Society of Concurrent
Engineering [SOCE]. He is also a member of APICS, ASQC, IEEE,
ACM, and ICCP.
Brad is an invited moderator and
speaker at key regional and national conferences including
Autofact, Electro, and the International Conference on DFM. He
has published over twenty articles and technical papers on the
topics of Concurrent Engineering, Metrics, Design For
Manufacturing, Quality Function Deployment, and
Computer-Integrated-Manufacturing in notable journals such as
Design News, Manufacturing Breakthrough, and Industry. He is a
Contributing Editor to Design News and World Class
Design-To-Manufacture.
Thomas Gregory
Technical
Director
Surface Conditioning Division
3M
Case Study
Thomas Gregory is Technical
Director, Surface Conditioning Division, 3M Company. He leads a
globally-distributed R&D organization that creates products for
the electronics, transportation, aerospace, fabricated metals,
woodworking, and chemical process industries. His previous
responsibilities include European Business Director, Division
Marketing Manager, and various managerial assignments in
laboratories and manufacturing organizations.
 Curtis
Hargadine
President
Development Professionals, Inc.
Case Study
Curtis Hargadine is President of
Development Professionals, Inc. and Vice President of Knowledge
Management, Society of Concurrent Product Development. He has
more than 20 years of new product leadership experience in R&D
management assignments, and has developed and directed the
implementation of 3M's first globally deployed commercialization
system. Programs executed under his direct leadership now
generate 9-figure annual revenues. His primary focus is helping
organizations leverage internal strengths for competitive
advantage.
 Thomas
Kuczmarski
President
Kuczmarski & Associates
Expert Clinic
Thomas Kuczmarski is president of
Kuczmarski & Associates, a management consulting firm that helps
clients create products, services and brand strategies. He
lectures to a global list of corporations and associations, and
is adjunct professor of new products and services at
Northwestern University's Kellogg Graduate School of Management
and The University of Chicago Graduate School of Business. He is
the author of Managing New Products (3rd
edition), Innovation,
Innovating the Corporation and Values-Based
Leadership
 Wayne
Mackey
Principal
Product Development Consulting, Inc.
Case Study |
Expert Clinic
Wayne Mackey's expertise is
grounded in over twenty years of hands-on management of large
engineering, manufacturing, and procurement organizations. His
management consulting is focused on product / service
development, and he is especially effective in metrics, supply
chain management and business strategy implementation.
Mr. Mackey has been a Principal
with Product Development Consulting, Inc. since 1997. Prior to
joining PDC, he worked with GM Hughes Electronics in El Segundo,
California for 19 years. He is a natural change agent and
leader, having counseled Fortune 500 companies, major
universities (Stanford, MIT) and government agencies in product
development, supply chain management, and rapidly implementing
enterprise-wide change. Mr. Mackey also has worked as a senior
scientist, material operations manager, program manager,
engineering manager, and systems engineering manager.
Mr. Mackey has been a keynote
speaker on rapid organizational change and is a featured speaker
in the areas of performance improvement, metrics, supply chain
management, and product development. He has hosted forums and
been on expert panels for numerous organizations. He has been an
invited chairman for conferences and is an industry advisor for
The Management Roundtable and the International Association of
Product Development.
Mr. Mackey earned a Bachelor of
Science in electrical engineering and economics from Carnegie
Mellon University in Pittsburgh, Pennsylvania and a Master of
Science in engineering, from Loyola Marymount University in Los
Angeles, California.
He is a senior IEEE member and a
member of the International Council on Systems Engineering
(INCOSE), the IEEE Engineering Management Society, the IEEE
Information Theory Society, the Society of Concurrent
Engineering (SOCE) and the Product Development and Management
Association (PDMA). In 1997, he was leader of the Nationwide
Metrics Task Force and has participated in the following
organizations: Stanford University's Integrated Manufacturing
Association / Global Supply Chain Forum, the American Society of
Quality (ASQ) and MIT's Lean Aircraft Initiative.
 Jerry
McColgin
McColgin
Consulting
Pre-Conference Workshop
Since he founded McColgin
Consulting in 1997, Jerry has enabled a variety of companies
across different industries to create high-performance teams
focused on understanding unmet consumer needs and improving
product development processes. He believes that it is only
through the efforts of people, that processes are effective. He
brings fifteen years of cross-functional experience with
Whirlpool Corporation which includes personal leadership of a
variety of product development teams, both domestic and
international. Jerry holds an Executive MBA from Ashland
University and a BS degree in Industrial Engineering from Purdue
University.
 Brian
Montgomery
Director of
Product Marketing and Strategy
Blackbaud, Inc.
Case Study
Brian Montgomery is the Director of
Product Marketing and Strategy at Blackbaud, the world’s largest
provider of software for nonprofit organizations. His
responsibilities include crafting the company’s strategy as well
as designing the process for making strategic choices – and for
making them a reality. He also handles product marketing for
The Raiser’s Edge, the leading fundraising software
solution. Prior to joining Blackbaud, Brian was Director of
Worldwide Brand Marketing for the Options By IBM brand of PC
peripherals and upgrades. Also at IBM, Brian oversaw the
implementation of the PC Company’s product portfolio management
process.
Prior to his IBM experiences, Brian
held a variety of product development and product management
roles at LEXIS-NEXIS, the world’s leader in electronic research
and publishing. It was at LEXIS-NEXIS that Brian first became
involved with reengineering and product portfolio management
processes. Brian is a graduate of Capital University and The
Ohio State University, and enjoys speaking and writing about
product management and its support processes.
 Tim
Paul
Senior
Associate
Kuczmarski & Associates
Expert Clinic
Timothy Paul
is a Senior Associate with Kuczmarski & Associates. He
specializes in new product development, branding and market
positioning strategies for services organizations. He is an
expert at understanding market dynamics and creating unique
solutions that differentiate clients from competition. Mr.
Paul’s work has produced high-impact growth opportunities for
companies in a wide range of industries including financial
services, health care, technology, utilities and consumer
packaged goods.
In a recent client
engagement, Mr. Paul helped designed a comprehensive brand
positioning strategy for an international health care
accrediting agency. He designed a nationwide research initiative
to determine the client’s current brand image with health care
organizations and consumers and to uncover key unmet needs.
Based on in depth analysis, he crafted various brand-positioning
alternatives for external market testing. The most highly valued
positioning was presented to the client including a detailed
three-year brand development and communications strategy.
In a previous client
engagement, Mr. Paul analyzed the consumer needs and market
opportunities within the personal care industry for a
multi-national consumer packaged goods manufacturer. He
conducted market assessments and helped create a primary
research strategy designed to uncover consumer needs currently
unmet within the personal care market. Additionally, he helped
create and revise potential product concepts and worked closely
with the client to analyze each of them to determine which had
the best opportunity for yielding significant market success.
His worked helped uncover numerous high-potential product
opportunities for the client in a highly competitive
marketplace.
Prior to Kuczmarski &
Associates, Mr. Paul was a Marketing Specialist for an insurance
division of GE Capital Companies. He personally developed unique
new product and service offerings that created competitive
differentiation and market advantages in the price sensitive
professional liability market. His detailed market analysis and
subsequent product development innovations led to the generation
of over $2 million in incremental revenue.
Mr. Paul’s has authored
numerous articles on marketing trends and strategies. His most
recent article titled "Financial Brands: Stop Overextending!"
was published in Brandweek. His previous work has been
published in Best’s Review Magazine and he has been
featured in a new product development article in the American
Marketing Association’s Interface Magazine. He is
currently enrolled in the MBA program at DePaul University in
Chicago. He is a graduate of Saint John’s University in
Collegeville, MN where he received a Bachelor of Arts with a
concentration in History.
 Eduardo
Sao Clemente
McColgin
Consulting
Pre-Conference Workshop
A native of Brazil,
recently joined the company to provide technical guidance in
dealing with clients around the world.
Eduardo brings ten years of global,
cross-functional experience with Multibras, the major appliance
producer in Brazil (Brastemp - Consul) including personal
leadership of a variety of product development teams.
Eduardo also has extensive knowledge of a
variety of new product development tools including competitive
product analyses, QFD, innovation and FMEA’s. Both people
oriented and technically gifted, Eduardo received an Executive
MBA from Univille (Brazil) and a BS degree in Mechanical
Engineering from Faculdade de Engenharia de Joinville (Brazil).
 Arthur
M. Schneiderman
Former Vice
President of Quality
and Productivity Improvement
at Analog Devices
Keynote |
Workshop | Diagnostic
Session
Art Schneiderman is an independent
consultant on process management. His website is at
www.schneiderman.com.
From 1986 to 1993, Art was Vice
President of Quality and Productivity Improvement at Analog
Devices, Inc. He was responsible for planning, facilitating, and
supporting Analog's worldwide implementation of Total Quality
Management as well as its performance measurement and balanced
scorecard systems.
Art was a Senior Examiner for the
Malcolm Baldrige National Quality Award and served on the
Conference Board's US Quality Council II. He is a visiting
fellow at the Centre for Business Performance at Cranfield
University's School of Management (UK).
He has authored many articles
concerning quality goal setting (the half-life concept), quality
costs, performance measures, and the balanced scorecard. He is a
member of the Editorial Advisory Board of the Journal of Cost
Management.
Before joining Analog Devices, Art
was with Bain & Company, an international consulting firm
specializing in strategic planning and implementation. Before
that, he was Principal Research Scientist at AVCO Everett
Research Laboratory where he directed several aerospace R&D
programs. Art also served on the research staff of the System
Dynamics Group at the MIT Sloan School of Management where he
did research in economic dynamics.
Art is a graduate of MIT with a BS
and MS in Mechanical Engineering and an MS in Management from
MIT's Sloan School of Management.
 Les
Stewart
Director of
European Operations
for Sales/Service
Medrad
Case Study
Les Stewart has been in various
engineering, manufacturing, and business management positions
over a 20-year period with General Motors Corporation, Valeo
Engine Cooling, and Medrad, Inc. Job experiences range from new
product program management to focused factory manager to sales
team management.
Les joined Medrad, Inc. in 1991 and is currently
Director of European Operations for Sales and Service, based in
the Netherlands. Previously, he was Director of Supply Chain
Management. Les has a BS in Mechanical Engineering from General
Motors Institute (1981) and an MS in Industrial Administration
from Carnegie Mellon University (1986).
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