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Keynote Presentations  How
to Avoid Metrics Overload and Paralysis
Arthur M. Schneiderman
One of the most difficult
organizational challenges is to select the right manageable set
of metrics. Having too many metrics can lead to paralysis and a
focus on projects that will not yield the highest value. Art
Schneiderman will address the critical distinction between
measures for control and strategic improvement - control
measures have target levels essentially equal to their
historic value, while strategic improvement measures have
goals that require significant process improvements. Art will
discuss how vital it is to develop effective metrics that meet
the following basic criteria:
- measures should always have a strong visible link to
stakeholder satisfaction
- measures should have unambiguous operational definitions
- measures should be critical for control or strategic
improvement
- measures should form a complete set that avoids
undesirable tradeoffs
Unfortunately the vast majority of measures in use today fail
to meet these criteria and consequently produce organizational
frustration, confusion and wasted effort. Major progress towards
effective performance management can be made when an
organization scores its current measures against a customized
version of these criteria and discards those that don't make the
cut.
 Maximizing
the Value of Performance Measurement Systems
Anthony Davila,
Stanford University Graduate School of Business
What are the characteristics of a
good performance measurement system? Measuring innovation is a
challenging proposition - success depends on achieving the
appropriate combination of creativity and discipline. In this
demanding process, having a clear idea of what defines a good
measurement system is key to performance. But a perfect
measurement system does not exist and considering how the
measurement system fits into the overall management systems of
the organization becomes an important building block.
This presentation will highlight the main criteria to
evaluate a measurement system and will provide a framework to
examine the fit between the measurement system and the broader
management systems. The talk will discuss these issues within
the context of the results of a two-year research project on
measuring innovation. This research surveyed the innovation
practices of mainly large firms and captured metrics data.
Survey results will be presented including findings on:
- How to assess the impact of innovation metrics on
innovation performance
- How to identify those aspects of innovation that
companies find more challenging from a measurement
perspective
- How to describe the management systems required to
maximize the value of performance measurement systems
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