Bonus Breakfast Presentation
The Information Cycle Model of a PD Organization: a System Level
Perspective
Presenter:
Tony Rizzo, Product Development Institute
Most large corporations are
still organized as functional silos. The functional structure is
every bit as effective in the information age as trenches and fixed
fortifications are effective in the age of Maneuver Warfare. The
Information Cycle Model offers a high-speed, high-quality
alternative for new-product introduction organizations.
Management teams that deploy this model effectively will be able to
conquer markets almost at will. |