Why this conference
is important to you
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Product development has always
been risky business – and surprise curveballs have forever been
thrown at projects. While most managers take risk into account when
planning, what do you do when uncertainty, complexity, and
volatility are at an all-time high?
Do you play it "safe?" And how safe is
that if you miss the next big thing?
The question isn’t simple. For each
product idea you need to decide if it is worth exploring a new
market, investing in a new technology, or just making incremental
improvements. And if and when you do decide to "go for it," you need
to build in cushions and contingency plans.
Management Roundtable’s upcoming
conference,
Controlling the Risks of New Product Development, to be held
April 15-17, 2002 in
Cambridge, Massachusetts, brings together the foremost experts
and practitioners in NPD/ R&D risk management to help you:
- Determine how much risk to take
(when does the potential upside outweigh the downside?)
- Ensure that market, technical,
project, and regulatory factors are taken into account together
– for much sounder risk-proofing
- Fortify your projects against the
most significant risks
- Take action when you encounter an
unforeseen threat or risk
By Participating, you
will come away with:
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- A practical, usable risk model
- Decision-making approaches for
cross-functional teams
- Specific methods for predicting,
quantifying, and proactively managing risks
- New financial analysis techniques
and metrics specifically for R&D
- A range of options to consider
depending on the situation and timing of the risk
You will leave with knowledge of how
others at advanced companies like Tellabs, Becton Dickinson, Ford
Motor Company, MDS Sciex, Dade Behring, Ashland Chemical, Battelle
Healthcare Products and others have implemented risk management
methods. You will also receive expert-led, hands-on experience with
different approaches.
Most importantly, you will learn to
handle the uneven terrain of new product development -- enabling
more calculated risks and more certain rewards.
Supporting Organization:
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Publication Sponsor: 
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BONUS!
Conference participants receive:
A FREE
copy of Proactive
Risk Management: Controlling Uncertainty in Product Development,
the new book by Preston Smith and Guy Merritt!
[Sample Chapter]
- PLUS -
 Complimenatry
one-year subscription to the MIT Sloan
Management Review
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