"Risky Business" Contest
Qualify to win free attendance at the upcoming conference:
Controlling the Risks of NPD
Deadline March 1, 2002
How would you handle
the following situation? It’s not fictitious – this example
is
drawn from a real company.
In fact it could even be from your
company, this is such a common scenario!
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The Risk: You have a company filled with
technologists who are the "experts." You are working on a set of
new products to support this technology. The technologists are
confident they know what the customers need and are plowing
ahead with products to support these needs. The VP of Marketing
thinks this could be a major risk. If these new products fail,
the company could be in serious financial trouble. There is
little room for mistakes - i.e. managing this risk is critical -
but no one has time to dedicate to research. What would YOU do? |
INSTRUCTIONS:
Please give some
thought as to what you would do if this were your project. Submit
your response (300 words or less) to us in the form below
by March 1, 2002.
The first 10 respondents will receive a FREE copy of the book,
Customer-Centric Product Definition
by conference chair Sheila Mello.
ALL
respondents will be entered into a random drawing for a
complimentary conference pass.
Winner will be announced on March 15, 2002
Contest replies will be posted on this website. (You may request
anonymity if you prefer. However, your phone number and/or e-mail
are required for notification if you are chosen as a winner)
The REAL answer will be posted on this page at the conclusion of the
contest (around the end of March).
Supporting Organization:
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Publication Sponsor: 
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BONUS!
Conference participants receive:
A FREE
copy of Proactive
Risk Management: Controlling Uncertainty in Product Development,
the new book by Preston Smith and Guy Merritt!
[Sample Chapter]
- PLUS -
 Complimenatry
one-year subscription to the MIT Sloan
Management Review
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