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	Agenda
	Background
	Speakers
	Workshops
	Keynotes
	Case Studies
	Fees, Hotel & Travel
	Key Benefits
	Sponsorship
	How to Register

BONUS! Every confererence attendee will receive a complimentary one-year subscription to MIT's Sloan Management Review!

Key Benefits

Attend this event and learn:

• Hewlett-Packard's approach to product generation for complex adaptive systems

• Sun Microsystems’ strategy for integrating technology into product architecture

• Harley-Davidson’s success at applying a product cost management process during early development to strike a balance between quality, cost and timing

• Methods to determine what new technologies can create distinct competitive advantage for your organization

• Raytheon’s process for reducing transition to production risks

• Strategies for balancing incremental versus radical innovation

• How to develop new products, at a faster pace without sacrificing the innovation that put you ahead of your competitors

• IBM’s reengineering efforts to integrate Market Planning and Product Development business processes for greater efficiency and effectiveness

• How to execute effective cross enterprise collaboration to increase speed to market and reduce lifecycle costs

• How IKOS balances customer requirements with rapid innovation demand to create breakthrough new products