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BONUS! Every confererence
attendee will receive a complimentary one-year subscription to MIT's
Sloan Management Review!
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Keynote Presentations
 Geoffrey
Moore
Acclaimed author of best-sellers "Living
on the Fault Line", "Inside the Tornado" and "Crossing the
Chasm"
Focus Is So Important We Focus
on Everything! Winnowing Down the Options in Technology-Enabled
Markets
Technology-enabled markets give
companies more directions, choices, and options than they can
possibly handle, so one of the key challenges of leadership is
helping your organization say no to something that is, in itself,
attractive. In his talk, Geoff Moore will talk about the discipline
of managing for shareholder value and discuss strategies for how
companies can focus on where they are going to create distinctive
competitive advantage, and where not.
What
customers say about Geoffrey Moore:
"Great way to look at various
cycles of high-end product introduction...a great experience."
Marik Balyasny, Engineering Manager, ITT
Pomona Electronics
"Best of the conference - useful
things that stuck."
Dan Nolet, Manager, NPD, Corning
"I learned something every time he
opened his mouth."
John Casari, Unit Manager, Robert Bosch Corp.
About
Geoffrey Moore
Moore’s first book, Crossing the
Chasm, introduces readers to a gap or "chasm" that innovative
companies and their products must cross in order to reach the
lucrative mainstream market. Based upon two decades of high-tech
marketing experience, the ideas in the book provide the basis of
TCG's practice. Moore's second book, Inside the Tornado,
offers readers insight into how to capitalize on the potential for
hypergrowth beyond the chasm, detailing the need for radical shifts
in market strategy and prescribing appropriate tactics for
succeeding in each stage of the cycle.
His latest work, "Living on the Fault Line", Moore draws
his readers’ attention to how companies that rose to prominence
prior to the Age of the Internet can manage for shareholder value
now that the Internet is here. The book guides executives and
managers who are coping with disruptive technology, destabilizing
their core market positions, providing them with new models,
metrics, and organizational practices to meet the challenges of the
new economy.
Moore is the Chairman and Founder of The Chasm Group (TCG), a
consulting practice that provides marketing strategy and
organizational services to leading high-technology companies. He is
also a Venture Partner with Mohr, Davidow Ventures, a
California-based venture capital firm specializing in specific
technology markets.
[More]
Meet keynotes Geoffrey Moore and Robert Cooper, and other
conference faculty for an informal networking reception directly
following the first day of the conference.
Wednesday, November 14 - 5:30pm-7:00pm |
 Dr.
Robert G. Cooper
Acclaimed co-author of "Portfolio
Management for New Products," "Winning at New Products"
and "Product Leadership," among others.
Market Readiness: Designing and
Launching Winning New Products that People Really Want
Fast failures are far too commonplace
these days in product innovation. The scenario is a project team
that thinks they know what the customer needs and wants, rushes into
Development, and launches a product in record time – only to find
that they missed the mark. Sales did not materialize, the price was
too high, or the product was missing key features and functionality.
In his keynote address, Dr. Cooper looks makes the point that it’s
false economy to cut corners in the up-front or fuzzy front end of
the project. He outlines ways that you can build in the voice of the
customer and use customer insights to develop superior new products
that really do meet customers’ needs better than competitors’. And
far from adding time to the project, Cooper’s methods actually
reduce time-to-market by enabling the project team to get sharper
and more stable product and project definition early in the game.
What
customers say about Robert Cooper:
"Outstanding material - will be
extremely useful almost immediately."
Michael Santoro, Engineering Manager, United
Defense LP
"Energized and covered content
effectively."
Tom Pozda, Director of Product Management,
GELCORE
"Excellent, knowedgeable, and
dynamic! Great audience interaction."
Sandra Denshaw, Program Manager, Ethicon Endo
Surgery
About Robert
Cooper
Dr.
Robert G. Cooper is a world-class expert in the field of new product
management. He has been labeled "the quintessential scholar" in the
field of new products in the U.S. publication, Journal of Product
Innovation Management, and "one of the preeminent experts on new
product development" in an editorial in the US publication,
Industrial Marketing Management. He is the author of the classic,
best-selling "Winning at New Products" and "Product Leadership," as
well as co-author of "Portfolio Management for New Products." He is
a Professor of Industrial Marketing and Technology Management at the
Michael G. DeGroote School of Business, McMaster University in
Ontario, Canada. [More]
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