Download Brochure
(PLM01_brochure1.pdf - 259 kb)
BONUS! Every confererence
attendee will receive a complimentary one-year subscription to MIT's
Sloan Management Review!
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Pre-Conference Workshops
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Solving the Innovation Equation
8:00-5:00 |
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Instructor: |
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Tony Ulwick
CEO
Strategyn, Inc. |
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This workshop introduces
the first coordinated and comprehensive process for managing
innovation as a predictable discipline. It explains the causal
factors that introduce variability into the innovation management
process and defines new outcome-based methods for requirements
gathering, quantitative research, market segmentation, competitive
analysis, product definition and product concept testing – all of
which contribute to the elimination of process variability and lead
to the consistent, predictable formulation of value-generating
product and service strategies.
Participants will learn how most requirements
gathering techniques and VOC practices are inhibiting a company’s
ability to innovate. They will learn how to overcome this obstacle
and how to apply outcome-based practices to uncover areas of
opportunity, segment markets, conduct effective competitive
analysis, formulate breakthrough product and service concepts and
evaluate the potential of new ideas and technologies. Participants
will also be introduced to the latest enterprise solution designed
to coordinate cross-functional collaboration and simplify the
innovation management process. They will learn how this technology
is being used to decrease time to market, reduce planning costs and
help companies act with speed and certainty.
The practices introduced in this workshop are
being used by J&J, Medtronic, Agilent, HP, Motorola, Bosch and other
companies involved in technology-orientated markets. It is also
being applied to help manage disruptive technology.
About the
Instructor
Tony Ulwick began his
business career at IBM in 1980, working as a design engineer in what
would become the IBM PC Company. Through his 11 years at IBM, he
accepted positions in finance, sales, product planning and as an
internal research and strategic planning consultant. Witnessing the
failure of such products as the PCjr and OS2, Tony vowed to find or
create an approach to managing innovation that would ensure company
success. Between 1985 and 1990, he formulated a new approach for
delivering customer value that would create the foundation of his
unique approach towards solving this critical business issue. [More]
Related
Article:
Solving the Innovator's Dilemma - from MRT's Product
Development Best Practices Report, featuring Tony Ulwick
Harvard Researcher says Best Practices Can Hurt You - an interview
with Clayton Christensen, author of The Innovator's Dilemma -
from MRT's Product Development Best Practices
Report |
