With the rise and
fall of numerous high tech companies over the past year, many
organizations are significantly scaling back on technology
spending. Slashing spending and curbing innovation will not
yield your organization the next big payoff product. Rather, now
is a critical time to develop an action plan to uncover next
generation technologies that will support products that meet
your customers’ expressed and latent needs. In addition, it will
be even more essential to place emphasis on how to best maximize
limited resources, engage your suppliers early on and manage
lifecycle costs for reduced time-to-market and increased
profitability.
Five reasons why this conference is vital to you and your
company:
1.
You are dealing
with shorter and shorter product lifecycles and greater amounts
of market uncertainty. You need to have a proven process to
efficiently architect your product, determine its lifecycle and
get to market first in order to stay ahead of your competitors.
2.
Technologies are
rapidly changing and your ability to select the best time to
integrate these new technologies could be the decision
that determines whether you are able to protect your market and
maintain competitive advantage or not.
3.
Having the ability
to bring your suppliers into the design phase can save you time
and resources. You need to be able to select and partner with
those suppliers that can deliver the technology that you need,
when you need it.
4.
Now is the time to bring a new product to market that
customers want to buy. You must have a process in place to
consistently align product development priorities with customer
requirements and rapid innovation demand.
5.
With so much emphasis on being first to market and incorporating
next generation technologies, product lifecycle costs can be
overlooked. By locating the hidden costs in your product
lifecycle, you can find more opportunities to maximize return on
product development investments.
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