| Much attention has been
paid to the statistic - 80% of product costs are determined at the
definition phase. Trouble is, 100% of the profits are realized
after the product's been launched!
And a lot can happen between the time
a product’s defined and when it finally hits the market. Customer
needs and technologies shift, suppliers (and parts) come and go,
regulations change – and a product can turn out quite differently
once it's manufactured.
That’s when you know just what your sales and margins really are.
That’s when the ability to quickly generate derivatives, find new
markets, switch production methods, adjust pricing, streamline
service – or even kill a product – can make a huge difference in
both the top and bottom line.
That is why the Product Development & Management Association
(PDMA) and Management Roundtable (MRT), the two foremost
organizations in this field, are pleased to announce Driving
Product Lifecycle Profits from Launch to Renewal, to be held
June 16-18 in Chicago.
This first-ever conference is not about which products to put in
the pipeline – it’s about making the highest possible return on
investment from those already committed. It will explore
leveraging, extending, renewing and/or rationalizing product lines
as well as bridging the communication gaps that often occur across
functions – gaps that cause slowdowns, needless turf wars, and
costly mistakes.
By participating you will receive:
- "How-to" guidelines for managing product platforms,
architectures, and technologies – how to generate maximum
revenue while optimizing resources
- Ways to manage hand-offs, cross-functional synchronization,
supplier/contractor integration, and ramp up
- Methods, measures and tools such as product road-mapping,
lifecycle analysis, and more to enable predictive planning,
better decisions and greater payback
Overall, you will come away with
insights and best practices to make sure that the 80% of cost that
was determined up-front yields 100% of profit when the rubber meets
the road – repeatedly. |
Conference
Co-Chairs: Scott
Campbell
Director
PRTM
Scott Campbell is a Director in the
Communications and Electronics Practice at global management
consulting firm PRTM. He has worked with high-technology companies
throughout the US, Asia, and Europe to improve their performance in
product development and marketing and sales. Mr. Campbell manages
major initiatives with communications service and equipment
providers and software companies, ranging from start-ups to
multi-billion dollar international organizations, with particular
emphasis on rapid development and delivery of new products and
services to market. Mr. Campbell also helped to establish PRTM’s
Marketing and Sales Practice. Prior to joining PRTM, Mr. Campbell
held posts as a product design manager for Apple Computer and as a
manager of mechanical engineering for AT&T/Paradyne.
 Bill
Ausura
President
Product & Portfolio Professionals
Bill Ausura is certified as a New
Product Development Professional and NPDP instructor by the Product
Development & Management Association. He is also currently the
President of PDMA’s NY/NJ local chapter. His 35 years of computer
and telecommunications industry experiences at Lucent Technologies,
AT&T and other companies were primarily in the areas of product and
portfolio management, and he is currently an independent consultant
and president of Product & Portfolio Professionals, based in
Englishtown, New Jersey. He also advises, develops courses and is an
instructor for Sequent Learning Networks (www.sequentlearning.com),
a company specializing in professional education of product and
portfolio managers and their teams. |
