Download
the Brochure:
PLC03_brochure.pdf
Supporting Organizations:
|
"Sound Familiar?" - A Self Quiz
Do any of the following situations exist in your organization? See how
each issue will be addressed at the conference.
1.
Your SKUs are out of control -- too many products,
customers can't differentiate
Learn:
- How to manage product line complexity and proliferation
- When, how and on what basis to adjust marketing as a product
matures
- How to position, change or differentiate products based on
customer feedback
- How to rationalize the product line, how to de-select and when to
kill product(s)
- How to predict/plan obsolescence and drive product development
based on that plan
2.
The development process is great, everything falls apart at launch
Find out:
- How road-mapping can align cross-functional teams and create team
ownership
- How to ensure clear communication between functions, especially
R&D and sales
- Who should "own" the process - different organizational models
- Key success factors of quick ramp-ups
- How to model a product's lifecycle from launch through retirement
(or renewal), and get functional groups to buy in
- How to synchronize supply chain, service chain, and demand chain
- How to create a strategic partnership with suppliers and
contractors
- When and how to outsource launch
3.
You've got multiple markets with different needs, long life-cycle
products with short life-cycle components, and/or competitors with
lower-cost knock-offs -- how do you hold onto your core?
Learn:
- What product architecture decisions provide optimum
flexibility/customizability while retaining unique competitive
advantage
- How to lay out the evolution of multiple sub-systems and
components - how to budget and plan for changing needs and market
segments
- How to strategically re-use technology across platforms or product
lines; i.e. enter different markets without reinvesting in
development
4.
Your product's getting obsolete, it's probably time to introduce
something new - but will customers buy?
Discover
techniques to:
- Extend product life as long as possible - maximize revenues
- Assess and measure the "health" of products
- Analyze the costs and benefits of new products versus customer
migration
- Anticipate future customer needs and integrate with evolving
technologies
- Reduce risk - anticipate key events that signal the need to
recalibrate
If the above sounds at all like product development at your company,
Driving Product Lifecycle Profits will provide you with techniques
and approaches to overcome these common obstacles and create a
pro-active implementation plan. |
