About the Instructors
Sheila Mello is the author of the
best selling book Customer-Centric Product Definition: The Key to
Great Product Development and co-author of Value Innovation
Portfolio Management: Achieving Double-Digit Growth Through Customer
Value. Sheila is the managing partner of Product
Development Consulting, Inc. (PDC), and is a widely known,
well-respected expert in the field of product development. Her
clients benefit from her many years of executive and hands-on
experience in product development, software and hardware,
engineering, marketing, quality, manufacturing, sales and service.
Sheila has done extensive research in processes for defining
customer requirements and is an expert in helping companies
implement and institutionalize market-driven product definition
programs and value based portfolio management processes.
Sheila has helped over 75 companies
-- Fortune 500 companies in diverse industries and smaller high
growth organizations -- to speed time-to-profit and market
acceptance, achieve greater product predictability and
profitability, identify improvement opportunities, and build
capabilities that directly impact bottom line results. Before
joining PDC, Sheila held director and vice president positions at
Bolt, Beranek & Newman, Wang Laboratories, Palladian Software and
Distribution Management Systems, and was a principal consultant with
Arthur D. Little, Inc.
Sheila earned a Bachelor of Science
degree, magna cum laude, in mathematics from Tufts University. She
is a member of The Institute of Electrical and Electronics Engineers
(IEEE), the Product Development and Management Association (PDMA),
and the American Marketing Association.
Mr. Mackey has been a Principal with
Product Development Consulting, Inc. since 1997. Prior to joining
PDC, he worked in industry for 20 years in high tech, aerospace and
automotive fields. He is a natural change agent and leader, having
counseled Fortune 500 companies, major universities (Stanford, MIT,
Carnegie-Mellon) and government agencies in product development,
supply chain management, and rapidly implementing enterprise-wide
change. Mr. Mackey also has worked as a senior scientist, program
manager, engineering manager and systems engineering manager.
Wayne Mackey's expertise is grounded
in over twenty years of hands-on leadership of large engineering,
manufacturing, and procurement organizations. His management
consulting is focused on product / service development, and he is
especially effective in collaborative design, metrics, portfolio
management and business strategy implementation. He is co-author of
the best selling book Value Innovation
Portfolio Management: Achieving Double-Digit Growth Through Customer
Value, and co-author of the upcoming PDMA Toolbook for
Product Development 3.
Mr. Mackey is an internationally
acknowledged expert in metrics and has been a keynote speaker on
achieving rapid organizational change, partnering and applying the
voice of the customer to product development. He earned a Bachelor
of Science in electrical engineering and economics from
Carnegie-Mellon University in Pittsburgh, Pennsylvania and a Master
of Science in engineering, from Loyola Marymount University in Los
Angeles, California. |
