Dates & Location:
 September 17-18, 2007 / Cambridge, MA
Sorry, this session in no longer being held.  To inquire about an in-house workshop for your company, please call 1-800-338-2223.

Learn how to target your portfolio “sweet spot”* – the intersection of high customer value, high strategic value, and optimal investment intensity – for greater product success rates and overall ROI

Receive:

1. Strategies to boost innovation, growth, and profitability

2. Implementation framework and step-by-step process to:

   • gain key customer insights at the earliest stages;

   • evaluate constraints, risks, core competencies, competitive advantage;

   • determine investment intensity and resource choreography (people, skills, alliances, budget);

   • integrate required technologies;

   • account for partnerships and key initiatives;

   • ensure organizational alignment

3. Comparative best practices and case examples from industry leaders

* What exactly is the portfolio sweet spot and how can it help you develop blockbuster products? Download a free summary from the recent MRT AudioSession:
The Portfolio Sweet Spot – How Do You Use Customer Value to Set Product Priorities?

Course Instructors:
	Sheila Mello [BIO] Managing Partner Product Development Consulting, Inc.  (PDC) Author of the best selling book Customer-Centric Product Definition: The Key to Great Product Development and co-author of Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value
	Wayne Mackey [BIO] Principal Product Development Consulting, Inc.  (PDC) Co-author of Value Innovation Portfolio Management: Achieving Double-Digit Growth Through Customer Value