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By participating you
will learn:
1. To match new
technologies with real and unmet customer needs
- Identify and validate
market opportunities and white space as well as product and
technology gaps
- Avoid the trap of
market-pull vs technology-push; match needs with new
technology at the earliest stages; anticipate potential
disruptors
- Ensure differentiated
customer value
- Sense, monitor, evaluate,
and select technologies with clear competitive advantage
2. To
implement the most effective technology scouting & open
innovation methods
- Determine when to look
outside for technologies, when to use your own
- The nuts-and-bolts of tech
scouting, sourcing, choosing and working with intermediaries
and/or brokers. Which ones are most effective and
trustworthy?
- Qualify
externally developed technologies
- Tap into problem-solving
capabilities of world�s best scientists
- Pros and cons of different
approaches � �stealth mode,� auctions, online brokers, labs,
universities, VC, etc.
3. To
successfully structure & manage Open Innovation relationships
- Find and qualify partners
and sources
- Understand the art and
science of deal-making, partnering
- Align processes, ensure
customer needs/quality/timing goals are met, and mutually
achieve strategic and financial goals
4. To
maximize the combined value of internal and external
technology assets and capabilities
- Uncover external
opportunities to fill gaps in your portfolio
- Use existing IP portfolio
as a source of value with a revenue stream
- Assess and monitor
external relationships to ensure mutual gain
- Protect IP � thwart
competitors, disruptors, patent sharks
5. To lead
the organizational transformation necessary for growth
- Explore
pros and cons of spinouts, spin-ins, corporate venturing
- Manage the day-to-day
realities of technology-based partnerships
- Overcome resistance and
not-invented-here mindset
- Revamp metrics and
incentives to reward your team for new behaviors
- Implement structured
processes; ensure clear communication among internal and
external teams
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