ABOUT THE INSTRUCTOR
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Linda Gorchels
Director of Marketing Education Programs,
Executive Education,
University of Wisconsin-Madison
School of Business |
Acclaimed
author of:
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The Product Manager’s Handbook
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The Product Manager’s Field Guide and
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The Manager’s Guide to Distribution Channels
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Linda
Gorchels is recognized internationally for her product
management expertise and has provided training to thousands of
managers in the United States and China. She is on the faculty of
the executive education department of the University of
Wisconsin-Madison School of Business where she has financial
responsibility for the executive marketing curriculum. Previously,
she held positions with VEREX Assurance, Wm. C. Brown Publishers,
and Lear-Siegler, Inc. Gorchels has provided corporate training for
organizations such as Trane Commercial Systems, GE Medical, Siemens,
Metso Automation, Nokia (in Beijing), J.F. Pearson (in Shanghai),
Elkay, and Kerry Ingredients, as well as companies in Eastern
Europe.
An
award-winning author, Linda received the Excellence in Thought
Leadership distinction in 2006 from the Association of
International Product Marketing & Management for the 3rd edition of
The Product Manager’s Handbook (2006). This book and
its companion, The Product Manager’s Field Guide, are
recommended reading for many groups. These two works, along with her
co-authored book, The Manager’s Guide to Distribution Channels,
have been translated into multiple languages. Her articles on a
variety of strategy and marketing topics have appeared in the
Journal of Product & Brand Management, Business Marketing, Marketing
News, the Journal of International Marketing, Industrial Marketing
Management, the Academy of Marketing Studies Journal, and
Engineering Management Journal. |
