Dates & Location:
 July 17-18, 2007 / Chicago, IL

10 Key Benefits of Attending

In this workshop, you will learn to:

• Select relevant metrics to reassess product portfolios

• Weigh the pros and cons of revitalization approaches for existing products

• Perceive opportunities that may have previously been hidden

• Articulate the need for cohesive brand logic for product lines

• Outline pertinent standards for rationalizing products

• Improve on past approaches to product elimination strategies

• Expose common positioning myths

• Broaden the base of input for new product ideas

• Determine launch readiness by adapting a universal launch checklist

• Refine sales and channel training to improve effectiveness

Deliverables

• Complimentary copies of all three of Linda Gorchels’ acclaimed books on Product Management and Distribution Channels to use as reference sources for ongoing tips and techniques

• Specific templates both from class and on a CD contained in the Product Manager’s Handbook (considered the product management ‘bible’ by many)

• A tool kit for refining product portfolios

• Checklists for business case preparations and product launch

• Suggested resources to tap for further information

• Recommendations and advice for your specific situation