BACKGROUND
Why this workshop is
important:
Are you seeing the
whole picture?
We live in an
environment of increasing product complexity, intense global
competition, and accelerating customer sophistication. And sometimes
the best choices aren’t the most obvious. Learn how to manage what
really matters.
During this
interactive two-day workshop you will receive proven strategies,
tools and methods to:
Realign and refocus your product
portfolio
Companies attempt to reduce risk by creating portfolios of
offerings for customers. However, there is no one perfect means
of risk reduction, and product managers should experiment with
various approaches to portfolio design. This course explores
some of the criteria and concepts you can consider to realign
and refocus your offerings.
Explore new ways to revitalize your
products
Every company has a perceived brand. What’s yours -- and what
should you be doing to maintain it or to revitalize it? While
nothing can compensate for undesirable or poor-quality products,
it’s also true that great products will not sell themselves.
Explore robust and flexible strategies to revive product growth.
Break from the status quo in identifying
new opportunities
With today’s wealth of information resources it should be easier
than ever to find the data you need to evaluate new
opportunities. Too often, that’s not the case. Learn why.
Rethink how you engage customers
Who are your most important current customers and what are you
doing to keep them? Which prospects would you like to add and
how are you reaching out to them? Develop a market-based mindset
to drive product development and increase sales.
Conquer channel and sales challenges
during product launch
Your products don’t exist in a vacuum. New products, new
markets, new competition and new technologies are all good
reasons to revisit and refine your current go-to-market system.
Learn how to improve your relationship with the companies and
individuals who are critical to your launch success.
Through lecture, case
examples, group exercises, and facilitated Q&A, you will come away
with clear and practical action steps to focus your portfolio and
unify your development, launch and sales efforts.
View Workshop Agenda |
