2 - D A Y W O R K S H O P
Product Management
Rationalizing & Revitalizing the Portfolio
for Market Growth
Dates
& Location:
July
17-18, 2007
/
Chicago, IL |
An
interactive two-day workshop focused on how to leverage new markets,
products and opportunities while phasing out the old
|
 Led
by
Linda Gorchels
[Bio]
Director of Marketing Education Programs,
Executive Education,
University of Wisconsin-Madison
School of Business |
Acclaimed
author of:
-
The Product
Manager’s Handbook
-
The Product
Manager’s Field Guide,
and
-
The Manager’s
Guide to Distribution Channels
|
Learn:
-
Realign your
product portfolio—identify
key leverage points; align portfolios with market opportunities,
corporate strategies and brand architecture
-
Rationalize and rejuvenate your product
offerings—reduce product
complexity, revive product growth and extend products and brands
-
Explore novel approaches to identifying
new product opportunities—break
free from the status quo; learn to better evaluate new product
concepts
-
Develop a market-based mindset—make
portfolio decisions that enable you to gain new customers while
maintaining your most important current ones
-
Refine your go-to-market system—ensure
launch success with key stakeholders and channel partners
Read more...
Who Should Attend
Developed for the experienced
practitioner, this workshop will provide participants with a new
competency in product management. It is highly recommended for
VPs, Directors and Managers of Product
Management, Product Development, R&D, Marketing, Sales,
and Process Improvement. In
addition, the session will also be beneficial for VPs, Directors
and Managers of Supply Chain, Logistics, Operations and all
others that are affected by product rationalization decisions.
Note: Because the role of
product management is often shared among functions (and/or not
clearly defined), this session is beneficial for managers from
different disciplines to attend together. Special
attention will be focused on establishing common ground and
bridging organizational gaps. |
|
|
Download Brochure |
PM_Workshop.pdf |
Course Info |
|
Register Today!
There is only
1 seat remaining for this workshop as
of
07-09-07
Special Bonus!
All
workshop participants will receive complimentary
copies of
all
three of Linda Gorchel's acclaimed books. |
|
