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C O N F E R E N C E
Fast and Flexible Product Development
October 8-10, 2003 / Chicago, IL

PRELIMINARY AGENDA
(Subject to Change)

Wednesday - October 8

Pre-Conference Workshops

7:00–8:00 Continental Breakfast & Registration
8:00–12:00 Workshop A - AM Half Day
Using Front-Loaded Prototyping for Faster Learning, Better Decision-Making and Compelling Products
Instructor: Preston Smith, New Product Dynamics
8:00–5:00 Workshop B - Full Day
Achieving Flexibility with Lean Product Development
Instructor: Don Reinertsen, Reinertsen & Associates
12:00–1:00 Lunch
1:00-5:00 Workshop C
10x Development: Creating Order of Magnitude Products from Fuzzy Market Requirements
Instructor: David Roach, Produxys Solutions

Thursday - October 9

7:00–8:00 Continental Breakfast & Registration
8:00–8:15 Opening Remarks
8:15–9:45 KEYNOTE PRESENTATION
Flexibility in New Product Development: Evidence, Insights and Obstacles from the Field
Alan MacCormack, Harvard Business School
9:45–10:00 Refreshment Break

Adaptive, Flexible Approaches -
Just Enough Process, Just in TIme

10:00–11:00 CASE STUDY
Implementing the "Bounding Box" to Speed Product Development
Laura B. Doyle, formerly with Tektronix
11:00–12:00 CASE STUDY
Balancing the Demands of Flexible Product Development
David Kruis, Research in Motion
12:00–1:15 Lunch
1:15–2:15 CASE STUDY
Crazy and Chaotic Product Development for the Smart, Small and Sharp
Kerem Durdag, BIODE
2:15–3:15 CASE STUDY
Choosing the Right Product Development Strategy:   HP's Experience
Bill Crandall, Hewlett-Packard
3:15–3:30 Refreshment Break
3:30–4:30 CASE STUDY
Evolutionary Solutions to Optimize Package Design
Jay Faberman, Procter & Gamble & Ron Gamble, Affinnova

"Smart" Prototyping - Faster Learning, Better Decision-Making, Lower Costs

4:30–5:30 CASE STUDY
Focus and Fluidity: Product Development and the Art of Innovation
Craig Sampson & Andrew Burroughs, IDEO
5:30-6:45 Networking Reception

Friday - October 10

7:00–8:00 Continental Breakfast
8:00–9:00 CASE STUDY
Speed Time to Market wth Early and Frequent Prototyping
Raymond J. Sander, Battelle Product Development Group
9:00–10:00 CASE STUDY
The Race: From
Concept to Manufacturing

Terry Kreplin, Baxter Healthcare Corporation
10:00–10:15 Refreshment Break
10:15–11:45 Roundtable Discussions - These interactive group discussions will give you an opportunity to synthesize the key learnings from the conference and help you develop implementation steps and action plans to take back to your company.
11:45–12:45 Lunch
12:45-2:30 KEYNOTE PRESENTATION
Making Money with Speed and Flexibility
Don Reinertsen, Reinertsen & Associates
2:45-3:00 Conference Wrap-Up

Supporting Organization:
Smart Org