2 - D A Y W O R K S H O P
Innovating with
Partners in China:
Negotiation, Collaboration and IP Strategies for
New Product Development
March
28-29, 2007
/
San
Diego, CA |
10 Key Benefits:
By participating in this practical, in-depth session you will
learn:
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To pursue, assess, and choose
the best partnership opportunities; define your innovation
objectives and identify potential sources
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How to expand into the
Chinese market, the value of brand; how partnering can help
– or not – depending on the choices and deals you make
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How to manage existing IP -
what you can protect, what you should never share. What
boundaries should you draw?
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How to both share and protect
new, jointly developed IP in a collaborative network
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The impact of changing
policies and new regulatory developments; how to take
advantage of the government’s big R&D push
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How to work with
intermediaries who help find and qualify partners
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To ensure mutual trust and
clear communication – get past cultural barriers and old
ways of thinking
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Approaches that lead to
greater trust, risk-taking and mutual reward including
communication and incentives How to effectively communicate
and encourage openness
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How to build an R&D product
and/or process innovation relationship that really works
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How to establish and grow an
R&D Center in China; find and cultivate talent
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7 Key Deliverables:
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The latest best practices for
IP management and technology transfer in China
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Do’s and don’ts for
structuring a co-innovation relationship, how Chinese
partners might participate in IP benefits
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Insight into emerging sources
of innovation in China including universities and business
incubators
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Specific techniques to foster
true innovation, to find and manage talent
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Strategies and practices to
build a flourishing innovation network and/or R&D center
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Hands-on experience in
leading a negotiation with potential partners
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Practical lessons learned
from leading industry practitioners (from the US, based in
China) who have successfully established and grown global
R&D capabilities and collaborations
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Download Brochure |
IP_China.pdf
918kb |
Course Info |
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