BACKGROUND:
“Companies need to leverage
overseas talent not because of low labor costs, but to tap brain
power. If you're working at an organization or a company and
you're not doing that, my suggestion to you is that's an error."
--Henry Chesbrough,
author, Open Innovation
"It's
the year of innovation in China."
-- Business Week, Nov 6, 2006
While many firms have turned to
China for low-cost production labor, increasingly Asia is emerging
as a powerful source of new innovation. Several factors are driving
this trend: 1) the China market – companies that want to success in
China long term must develop localized products and services, 2)
China has a large and growing number of top-quality scientists and
engineers who can perform product development functions at lower
cost, 3) the government is actively funding R&D, encouraging a focus
on the lab as well as the factory.
The opportunity is clear, the
question is: can we truly innovate with partners in China?
Is it possible to create new
technologies and products when intellectual property practices and
cultural norms are so different from our own? How? Do we share ideas
– or risk spawning copycat products? What about establishing and
growing our own R&D center in China? How do we find and nurture the
best talent?
Management Roundtable is pleased to
announce a new two-day workshop, Innovating
with Partners in China to explore these questions and
more. Led by Roger Nagel of Lehigh University, who has helped
orchestrate numerous Chinese-US collaborations, the session will
also feature experienced industry practitioners (from both the US
and Asia) and experts on China-based collaboration, innovation, and
intellectual property management.
The purpose of this workshop is to
provide participants with strategies and tactics to expand R&D and
innovation capabilities without jeopardizing core assets.
Through lecture, case studies,
group discussion and hands-on exercises, participants will come away
equipped to establish and grow a successful partnership and/or R&D
base in China. Participants will also come away with a clear
understanding of how to manage today’s critically important
opportunities and challenges.
Who should attend
For any product development executive or team that is
partnering – or considering partnering with firms in China – the
topics to be covered in this session are imperative. Specifically
this session will be most valuable to VPs, Directors and Managers of
Product Development, R&D, Technology, Global Sourcing, Innovation,
Alliance Management, and Business Development
To
ensure interactivity and individual attention from faculty,
attendance is limited to 60 participants
(first-come, first-served). |
