2 - D A Y W O R K S H O P
Building Profitable
R&D Alliances
Tools and Management
Techniques
June 6-7, 2005 /
Cambridge, MA |
How to plan, negotiate and successfully implement collaborative
product development and research alliances
Download Brochure - Alliance-Mgmt.pdf
69kb
Agenda:
Monday,
June 6 |
|
7:30 –
8:30 |
Registration and Continental Breakfast |
|
8:30 – 9:30 |
Introductions and Expectations |
|
9:30 – 10:15 |
Module 1:
The Strategic
Use of Alliances
- How do companies strategically
use alliances?
- How can alliances constrain a
firm as well as provide strategic flexibility?
- What are the fundamental early
planning requirements for a successful alliance, and what
mistakes are often made?
- What is the competitive
positioning tool and how can it define the short list of
potential partners?
|
|
10:15-10:30 |
Break |
|
10:30-12:00 |
Module 2:
The Alliance
Framework
- What is an "Alliance
Framework", and why is it so important (and challenging to
prepare)?
- Who should be on the alliance
planning team, and what are their responsibilities?
- How is the short list of
prospective partners evaluated, and what are the most
important questions to ask in first meetings with such
prospective partners?
- How is the Alliance Framework
used in the negotiation process?
- How can deal-killers be
identified and dealt with?
- What are the dynamics of a
negotiation, and what are the impacts of corporate and
national cultures?
|
|
12:00-1:00 |
Lunch |
|
1:00-3:00 |
Complete Alliance Framework |
|
3:00-5:00 |
Alliance SimulatorTM |
|
5:00-6:30 |
Special Networking Reception: Join Drs. Slowinski and Sagal
and fellow participants for an informal wine-and-cheese
networking reception. Make contacts and cultivate resources that
will benefit you long after the course is concluded |
Tuesday,
June 7 |
|
7:30 - 8:15 |
Continental Breakfast |
|
8:15 –
11:15 |
Alliance SimulatorTM
Continued... |
|
11:15-12:00 |
Group report-out and discussion of the Alliance SimulatorTM |
|
12:00-1:00 |
Lunch |
| 1:00
–2:30 |
The Alliance Implementation Program
- How do successful managers
coordinate resources across organizational boundaries?
- What can managers do in the
negotiation phase to accelerate alliance implementation and
goal achievement?
- Why is it vital that managers
identify and link the decision making structures of the two
firms? How is that done?
- What tools and techniques are
effective for resolving conflict in the alliance?
- How can managers deal with
cultural disconnects (both national and organizational)?
- Why do cross-functional teams
become less important as the alliance matures? What
management structures replace them?
- What are the early warning
signs of trouble? What should managers do about them?
- How can an alliance that is
not meeting expectations be turned around?
|
|
2:30 – 2:45 |
Break |
|
2:15 –
3:30 |
Wrap-Up & Group Discussion -
participants exchange ideas and provide input on each others'
non-proprietary challenges and questions |
|
3:30 |
Adjourn |
|
|
Course Info |
Limited participation
REGISTER TODAY!
This course is also available as an onsite workshop
To request a proposal for an in-house
workshop, please contact Jackie Cooper via email at
[email protected] or by
phone at 781-891-8080 ext. 211 |
|
