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2 - D A Y  W O R K S H O P
Technology Scouting to Accelerate Innovation
Implementing an External Sourcing Program

 Dates & LOCATION
 August 14-15, 2008
/ Cambridge, MA


Agenda / Course Outline

DAY ONE

7:30 – 8:30 Registration and Continental Breakfast
8:30 – 10:00 The Logic of External Sourcing -
How it provides value:
  • Overcoming challenges to pursuing innovation internally: the three Rs: Resources - Risk - Resistance

  • Collecting the intelligence on emerging markets and technologies that fuel innovation

  • Stimulating innovation and new ways of thinking within your firm

  •  Speeding time to market

10:00-10:15 Break
10:15-12:15 Technology Scouting -
What it is and how it works:
  • The three basic elements of scouting

  • Organizational approaches – examples of some leading practitioner

  • Understanding your ‘External Sourcing Posture’

  • Keys to effective scouting

  • Measuring success – how you know you are providing value

12:15-1:30 Lunch
1:30-5:00 Identifying Technology Requirements -
  • Developing a Sourcing Strategy to guide the search – the Technology Sourcing Matrix

  • Project driven requirements – using creative problem solving to accelerate developments

  • Technology forecasting – positioning the firm for the future

  • Scenarios and other strategic planning exercises

  • Disruptive technologies – what they are and how to protect yourself from being ‘disrupted.’

  • Using Technology Scouting to stimulate the ‘fuzzy front end’ of your development process

5:00-6:00 Networking Reception

DAY TWO

7:30 - 8:30 Continental Breakfast
8:30 – 12:00 Identifying Technology Sources -
  • Sources of information – selected Competitive Technical Intelligence tools geared to the open innovation model

  • Mistakes firms make when seeking technical solutions externally

  • Unexpected sources of technology – the importance of looking outside one’s industry

  • The art of thinking generically about your needs

  • Assessing the fit – when is a fit a ‘good fit’

12:00-1:00 Lunch
1:00 –3:00 Managing the Transfer -
  • Key steps in collaborative relationships

  • Structural options for leveraging external technology: licenses, alliances, acquisitions, spin-offs, and contracting

  • Managing Intellectual property – assigning value, attributing credit, and protecting your interests

  • Overcoming internal barriers to collaboration – the importance of managing the culture

3:00 – 4:30 Action Planning and Wrap-Up
4:30 Adjourn

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Course Info

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