Dates & Location:
 October 22-23, 2007 / Cambridge, MA

An exclusive 2-day workshop on developing and executing a strategy for new product development in China.

How to leverage R&D resources and market opportunities; create new intellectual property—while protecting core assets

Learn:

• How to establish R&D capabilities in China - identify prospective partners, tap into university and government resources, work with intermediaries, and more.

• How to protect (and enforce) intellectual property rights while increasing joint innovation and the number of new patents. What to do about the growing Chinese need for reciprocity.

• Why ‘guanxi’ (relationship-building) is essential – how to achieve it

• What to do about product safety -- should you change your approach to outsourcing or partnering in light of recent recalls? (See our blog for the course instructors' views on this issue)

Featuring:

	Roger Nagel Harvey Wagner Professor and Sr. Fellow, CSE and Enterprise Systems Center Lehigh University author, Cooperate to Compete
	Lothar Katz Founder and President Leadership Crossroads author, Negotiating International Business
	Dr. Alan Paau Vice Provost for Technology Transfer and Economic Development Cornell University President of the Cornell Research Foundation

Special presentation:

Dr. Canwen Jiang Head of Genzyme Science (R&D) China Genzyme Corporation