Why is Roadmapping
Important?
Product and
Technology Roadmapping is a mainstream tool used by industry
sectors, companies, and non-profit agencies alike. The
technique has been in active use for nearly 25 years, yet
organizations still struggle with the fundamentals. Those that
achieve sustainable benefit all have several things in common:
- Roadmapping is
a complementary tool that is linked to other business practices
- Roadmapping
has been distilled to its bare essentials for maintenance, thus
maximizing effectiveness without significant ongoing investment
- Roadmapping is
used to drive scenario development
- Executives,
managers and staff all contribute to and access roadmaps to
review current activities and consider future options
Most organizations
have learned by trial and error, often making costly and
time-consuming mistakes along the way. Moreover, many attempt
roadmapping and then fail to sustain it over time, making it a
one-shot activity.
This workshop is
designed to target the challenges and barriers to success in product
and technology roadmapping and will provide you with tools and
strategies to significantly improve the effectiveness of your
roadmapping activities. Designed specifically for participants
experienced in developing and implementing roadmaps, this seminar
will involve a high level of participant interaction through guided
case studies, roundtable discussion of key challenges, and hands-on
experimentation with problem solving, scenario development and
decision-making using roadmapping tools. Workshop participants
will leave with a strong network of like-minded industrial contacts
to continue discussion into the future.
Who Should Attend:
Is this Workshop Right for You?
This seminar
is designed for managers and technical leaders that are actively
engaged in roadmapping activities within their organizations.
The session will be particularly useful for organizations that
are seeking ways to realize greater benefits from roadmapping by
increasing its coverage within the company and expanding it to
include partners and/or suppliers.
To help you determine if you have
the right level of experience to participate in this session,
please review the questions below.
- Has your
organization developed roadmaps in at least one product or
functional area?
- Are your
organizations’ roadmaps effectively linked to some of your
business activities?
- Are
roadmaps used to guide investment decisions?
- Does your
organization use roadmaps to do scenario planning?
- Are you
able to discuss current roadmapping barriers and problems in
a seminar setting?
If you answer
Yes to at least 3 questions, then this seminar is
the right venue for you to gain further tools, insights and
strategies to improve the effectiveness of your roadmapping
activities.
Please note: In
order to make this a robust learning experience for all,
attendance is limited to 35 participants with team size
limited to three participants per company. |
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