Why This Workshop
Is Important
Clearly, having the
capability in place to continually rejuvenate and rationalize your
product portfolio is critical – no longer will cost-cutting measures
enable you to fully maximize profit potential after launch.
In reality, the
true cost of maintaining products is often hidden, making it very
difficult (and often painful) to rationalize. Even if you gain
internal buy-in to discontinue a certain product, you may have
customers who strongly resist – yet, if you hang on, you’re likely
missing out on new, more profitable markets.
This workshop will provide you with effective
strategies, tools and methods to proactively maximize your revenue
and profits throughout your products’ lifecycles. You’ll be
introduced to best practices in both rationalizing the portfolio and
product roadmapping to prepare for future market and technology
changes. The workshop format will include lecture, case
examples from multiple industries, exercises and facilitated Q&A.
Who Should Attend
Designed for the
experienced NPD practitioner, this workshop is highly recommended
for VPs, Directors and Managers of
-
Product
Management
-
Product
Development
-
R&D
-
Marketing
-
Process
Improvement.
In addition, the
session will also be beneficial for VPs, Directors and Managers of
Supply Chain, Logistics, Operations and all others that are affected
by product rationalization decisions.
Note:
Because the role of product management is often shared among
functions (and/or not clearly defined), this session is beneficial
for managers from different disciplines to attend together.
Special attention will be focused on establishing common ground and
bridging organizational gaps. |
