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Case Studies
Adobe
Systems | Cisco
| Ethicon/Plexus |
Zebra/RKS
Wednesday
- 9:30-12:00
Protecting Your IP -
Strategy and PlanningIP is one of
the most valuable assets a firm may possess, but it is often not
well understood or protected. Although IP laws are always subject to
change, and may be affected by case decisions, IP maintains much
conceptual stability that allows a company to implement protection
plans. An IP protection plan begins well before choosing a partner,
and you must have a fundamental understanding of IP protection
mechanisms and have a plan in place before the first meeting with a
potential outsourcing partner.
This presentation will provide an overview of available IP
protections, and provide strategies for protecting your IP during
the invention process, before you ink a deal. |
Presenter: Jim
Markwith
Corporate Counsel,
Adobe Systems, Inc.
Jim is Corporate Counsel,
World-Wide Products and Marketing, for Adobe Systems Incorporated in
San Jose, California. Jim negotiates and drafts complex
intellectual property licenses, technology and general business
transactions and handles antitrust, M&A, DMCA, patent, trademark,
trade secret and copyright related matters. He also conducts
internal Adobe courses on intellectual property management and
contract negotiation strategies. Prior to Adobe he was an
Associate (1997-1999) and Summer Associate (1996) for Miller,
Morton, Caillat and Nevis, in San Jose. He has been appointed
as a Lecturer of Law, for the Santa Clara University School of Law,
teaching the course Protection of Intellectual Property, for the
Master of Law (LLM)program in Intellectual Property. |
|
Wednesday - 1:00-2:00
Creating a Networked
Virtual Organization
Most of the traffic on the Internet flows
across Cisco equipment, and Cisco
evangelizes how the Internet impacts how we work, live, play, and
learn. But Cisco doesn't just evangelize this, it lives it.
Learn how Cisco:
- Outsources processes to create a Networked
Virtual Organization
- Develops the infrastructure to support
collaboration across organizations using Internet business
solutions
- Creates a culture that focuses on driving
productivity, speeding time to market, and developing
innovative, compelling products to drive customer
intimacy
|
Presenter: Mellanie
Hills
Partner, High Tech
Practice
Cisco Systems
Mellanie Hills is a Partner in
Cisco’s High Tech Practice, where she is an advisor to G500
manufacturing executives. As part of the Internet Business Solutions
Group (IBSG), which reports directly to Cisco’s CEO, John Chambers,
she acts as a trusted advisor to Cisco’s high tech customers around
industry best practices, Internet business solutions, and overall
e-Business transformation strategies. Mellanie has expertise in
e-enablement of customer intimacy, product life-cycle management,
supply chain management, workforce optimization, e-finance, and
manufacturing and IT operations.
Prior to Cisco, she was Director of Intranet
Services at Dell Computer Corporation and President of Knowledgies,
an e-business strategy and knowledge management consultancy. As an
Internet pioneer in the early 1990s, she was responsible for the
creation of JCPenney’s Web site, intranet and supplier extranet.
Mellanie is a renowned author of two best
sellers, Intranet Business Strategies and Intranet as Groupware,
both published by John Wiley & Sons, and is a frequent speaker at
major Internet and business conferences around the globe. |
|
Wednesday - 11:00-12:00
Benefits of
Long-Term Outsourced Design Relationships
This presentation will provide an overview of
the history of Zebra Technologies and RKS Design's ten-year
outsourcing relationship. Dean and Ravi will discuss the criteria
used in making the decision to work together, how the relationship
evolved as the two companies grew, adopted and adjusted to new
technologies, and review case studies of actual projects (both hits
and misses) and share lessons learned. |
Presenters:
Dean Lodwig
Vice President,
Engineering
Zebra Technologies
Ravi K. Sawhney
President & CEO
RKS Design |
|
Wednesday - 2:00-3:00
Strategic
Outsourcing: Moving Transactional Outsourcing Relationships Up the
Value Chain
This joint presentation will examine key
motivators for deciding to outsource, how to assess risks associated
with it and how to move from transactional to strategic outsourcing.
HSS/HNS will discuss essential components of their outsourcing
contracts, vendor selection/evaluation
checklists, lessons learned from their work on several successful
projects. |
Presenters:
Phyllis Charlton
Director
Software Engineering
Hughes Network Systems
Ajay Kumar Gupta
VP and General Manager
Hughes Software Systems
|
|
Wednesday - 3:15-4:15
Ethicon Endo-Surgery
/ Plexus Case Study
Ethicon Endo-Surgery, a Johnson
& Johnson company, is a world leader in the manufacture of surgical
instruments used for minimally invasive surgery. Ethicon has
collaborated with Plexus Corp. to provide design engineering and
manufacturing services for a number of products, including the
UltraCision Harmonic Scalpel. Learn how Plexus was able to deal with
changing requirements through all phases of the project and utilize
flexibility to allow the project to move forward without sacrificing
deadlines. Plexus and Ethicon Endo-Surgery were awarded the Medical
Design Excellence Award in 2002 for the UltraCision Harmonic
Scalpel. |
Presenters: Ken
Kramer
R&D Project Director
Ethicon Endo- Surgery, Inc.
Ken Kramer is a Research and
Development Project Director for Ethicon Endo-Surgery, Inc., a
Johnson and Johnson Company. Mr. Kramer has worked for Ethicon for
five years and is currently responsible for new product development
in the area of ultrasonic systems used during surgical procedures.
Mr. Kramer earned his B.S. degree in Electrical Engineering from the
University of Rhode Island and an M.S. in Electrical Engineering
from Syracuse University. He has worked in new product development
for 23 years.
Dave
Hahn
Sr. Project Manager
Plexus Corp.
Dave Hahn is a Senior Project Manager
for the Neenah Design Center, Plexus Corporation, Neenah, Wisconsin.
Mr, Hahn has worked for Plexus for nearly tweleve years and
currently is in charge of project management of large,
multi-discipline, high-level assembly design projets that will
transition to manufacturing. Mr. Hahn earned his B.S. degree in
Electrical engineering from the University of Wisconsin and
completed the AMA Certificate in Management program. |
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