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Outsourcing Design and Manufacturing

Outsourcing Design and Manufacturing

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Case Studies

Adobe Systems | Cisco | Ethicon/Plexus | Zebra/RKS


Wednesday - 9:30-12:00
Protecting Your IP - Strategy and Planning

IP is one of the most valuable assets a firm may possess, but it is often not well understood or protected. Although IP laws are always subject to change, and may be affected by case decisions, IP maintains much conceptual stability that allows a company to implement protection plans. An IP protection plan begins well before choosing a partner, and you must have a fundamental understanding of IP protection mechanisms and have a plan in place before the first meeting with a potential outsourcing partner.

This presentation will provide an overview of available IP protections, and provide strategies for protecting your IP during the invention process, before you ink a deal.

Presenter:

Jim MarkwithJim Markwith
Corporate Counsel,
Adobe Systems, Inc.

Jim is Corporate Counsel, World-Wide Products and Marketing, for Adobe Systems Incorporated in San Jose, California.  Jim negotiates and drafts complex intellectual property licenses, technology and general business transactions and handles antitrust, M&A, DMCA, patent, trademark, trade secret and copyright related matters.  He also conducts internal Adobe courses on intellectual property management and contract negotiation strategies.  Prior to Adobe he was an Associate (1997-1999) and Summer Associate (1996) for Miller, Morton, Caillat and Nevis, in San Jose.  He has been appointed as a Lecturer of Law, for the Santa Clara University School of Law, teaching the course Protection of Intellectual Property, for the Master of Law (LLM)program in Intellectual Property.


Wednesday - 1:00-2:00
Creating a Networked Virtual Organization

Most of the traffic on the Internet flows across Cisco equipment, and Cisco
evangelizes how the Internet impacts how we work, live, play, and learn. But Cisco doesn't just evangelize this, it lives it.

Learn how Cisco:

  • Outsources processes to create a Networked Virtual Organization
  • Develops the infrastructure to support collaboration across organizations using Internet business solutions
  • Creates a culture that focuses on driving productivity, speeding time to market, and developing innovative, compelling products to drive customer
    intimacy
Presenter:

Mellanie HillsMellanie Hills
Partner, High Tech Practice
Cisco Systems

Mellanie Hills is a Partner in Cisco’s High Tech Practice, where she is an advisor to G500 manufacturing executives. As part of the Internet Business Solutions Group (IBSG), which reports directly to Cisco’s CEO, John Chambers, she acts as a trusted advisor to Cisco’s high tech customers around industry best practices, Internet business solutions, and overall e-Business transformation strategies. Mellanie has expertise in e-enablement of customer intimacy, product life-cycle management, supply chain management, workforce optimization, e-finance, and manufacturing and IT operations.

Prior to Cisco, she was Director of Intranet Services at Dell Computer Corporation and President of Knowledgies, an e-business strategy and knowledge management consultancy. As an Internet pioneer in the early 1990s, she was responsible for the creation of JCPenney’s Web site, intranet and supplier extranet.

Mellanie is a renowned author of two best sellers, Intranet Business Strategies and Intranet as Groupware, both published by John Wiley & Sons, and is a frequent speaker at major Internet and business conferences around the globe.


Wednesday - 11:00-12:00
Benefits of Long-Term Outsourced Design Relationships

This presentation will provide an overview of the history of Zebra Technologies and RKS Design's ten-year outsourcing relationship. Dean and Ravi will discuss the criteria used in making the decision to work together, how the relationship evolved as the two companies grew, adopted and adjusted to new technologies, and review case studies of actual projects (both hits and misses) and share lessons learned.

Presenters:

Dean Lodwig
Vice President, Engineering
Zebra Technologies

Ravi K. Sawhney
President & CEO
RKS Design


Wednesday - 2:00-3:00
Strategic Outsourcing: Moving Transactional Outsourcing Relationships Up the Value Chain

This joint presentation will examine key motivators for deciding to outsource, how to assess risks associated with it and how to move from transactional to strategic outsourcing. HSS/HNS will discuss essential components of their outsourcing contracts,  vendor selection/evaluation
checklists, lessons learned from their work on several successful projects.

Presenters:

Phyllis Charlton
Director
Software Engineering
Hughes Network Systems

Ajay Kumar Gupta
VP and General Manager
Hughes Software Systems



Wednesday - 3:15-4:15
Ethicon Endo-Surgery / Plexus Case Study

Ethicon Endo-Surgery, a Johnson & Johnson company, is a world leader in the manufacture of surgical instruments used for minimally invasive surgery. Ethicon has collaborated with Plexus Corp. to provide design engineering and manufacturing services for a number of products, including the UltraCision Harmonic Scalpel. Learn how Plexus was able to deal with changing requirements through all phases of the project and utilize flexibility to allow the project to move forward without sacrificing deadlines. Plexus and Ethicon Endo-Surgery were awarded the Medical Design Excellence Award in 2002 for the UltraCision Harmonic Scalpel.

Presenters:

Ken KramerKen Kramer
R&D Project Director
Ethicon Endo- Surgery, Inc.

Ken Kramer is a Research and Development Project Director for Ethicon Endo-Surgery, Inc., a Johnson and Johnson Company. Mr. Kramer has worked for Ethicon for five years and is currently responsible for new product development in the area of ultrasonic systems used during surgical procedures. Mr. Kramer earned his B.S. degree in Electrical Engineering from the University of Rhode Island and an M.S. in Electrical Engineering from Syracuse University. He has worked in new product development for 23 years.

Ken KramerDave Hahn
Sr. Project Manager
Plexus Corp.

Dave Hahn is a Senior Project Manager for the Neenah Design Center, Plexus Corporation, Neenah, Wisconsin. Mr, Hahn has worked for Plexus for nearly tweleve years and currently is in charge of project management of large, multi-discipline, high-level assembly design projets that will transition to manufacturing. Mr. Hahn earned his B.S. degree in Electrical engineering from the University of Wisconsin and completed the AMA Certificate in Management program.


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