"...I left with knowledge I can use immediately..."
—Michael Nichols, University of Missouri

Strategic Enterprise Metrics for PD Transformation

INSTRUCTORS:
	Mark Thut Director PRTM &
	Alex Blanter Principal PRTM

The pace of globalization continues to accelerate, and it is transforming the way companies manage their product development operations. Product development is no longer confined to centrally located staffs in R&D or Design centers. Product development now routinely involves outsourcing, collaboration, alliances and cross-business unit integration, across distributed groups, often times in distance places like India and China.

The winners of tomorrow won’t be defined by their own innovation productivity, but by the innovation productivity of their entire development chain. Similarly, the new paradigm for measuring PD success has expanded from a Business Unit centric model to include the entire development enterprise.

This workshop lays out a top-down approach to measuring and managing product development and innovation performance across the development chain. We start from the CEO’s perspective and build a framework for valuing and aligning development investment (including investment in process improvement) with global business priorities.

This workshop is divided into five modules:

1. Extended Enterprise Innovation Metrics … what CEO’s want to see measured

2. Getting Your Own House in Order First … cross BU commonality to drive corporate synergy

3. Metrics for the Globally Distributed Development Chain … harmonizing metrics across development partners

4. Driving Shareholder Value … strategies for improving innovation productivity across the development chain

5. Implementation Strategies to Achieve Transformation … aligning metrics with corporate priorities

6. Example from Industry … example from global consumer products company

The workshop will entail a high degree of interaction including group exercises, roundtable discussions, and individual participation. Workshop participants will have an opportunity to use a capability maturity self-assessment and metric score card that can be used to benchmark performance and gauge maturity of their own businesses.

Mark Thut, Atlantic Region Director and Alex Blanter, Principal, are leading practitioners at PRTM’s Product And Cycle-time (PACE) excellence practice. Mr. Thut has over 20 years of experience in operations and business management with expertise in the design and implementation of innovative management practices and capabilities. Mr. Blanter’s expertise lies in working with companies to better understand the needs of their customers and translate those needs into winning product designs.

Product Development Metrics Portfolios

INSTRUCTOR:

Bradford L. Goldense
Founder & CEO
Goldense Group, Inc.

Brad will also be providing a keynote address during the main conference: "The Future of Product Development Metrics"

 Product development metrics are now numerous. Spending, revenue, profit, return on innovation, launch rate, productivity, and others measure overall corporate-level results. Projects measure time-to-market, time-to-profit, BET, slip rate, target unit cost and price and profit accuracy, volume accuracy, and other parameters. Products in development get measured on requirements and/or specification changes, first-pass success, number of builds, change orders, tests failed, and a host of lower level measures. Functions measure training levels, competency, output, budget accuracy, and more. And there is an emerging set of portfolio measures for products, projects, and technologies and their related intellectual property measures.

If you are knee deep in metrics complexity, or searching for the right metrics for your organization, this "everything-on-the-table" workshop offers a method to sort through all the chaos and determine a "right set of metrics" for R&D for your organization. This set of metrics will be suitable for measurement of R&D as a whole by the company CEO and VP R&D and will resonate throughout the organization. The Linked Metrics Portfolio method creates a scorecard of twenty something metrics that provide for measurement of: the R&D investment as a whole, the individual project investments (and their resultant new products), functional expertise and contribution, and improvement projects undertaken by the organization.

Through lecture, facilitated Q&A and workgroup sessions, attendees will walk away with the ability to create a set of metrics measuring corporate-level overall results, projects and products, functions, and improvement projects in a way that spans top to bottom of their R&D organization when in makes sense to do so.

By attending this workshop, you will:

• Learn to distinguish basic categories of metrics

• Learn how to select lower level metrics that make the most sense to roll-up to the top of R&D

• Learn how to construct a portfolio of metrics that links above to corporate and below to operations

• Understand why it takes more than 2-5 metrics to measure R&D

• Observe how R&D organizations with different strategies will select different metrics

• Complete the workshop with a draft set of metrics in hand to take back to your company

Bradford L. Goldense, President, Goldense Group, Inc. has been assisting engineering and manufacturing companies for the past twenty years in assessing, developing, and implementing competitive business changes. Mr. Goldense has consulted to over 75 Fortune 1000 companies and has done work in well over 250 manufacturing plants. He specializes in several areas including: strategic planning, reengineering, product development, manufacturing management, and engineering/manufacturing design/information systems. For the past five years, Mr. Goldense has concentrated his efforts in the concurrent engineering and engineering automation areas to reduce cycle times product development and manufacturing functions.