From R&D to product success –
The need for an NPDI process
Bill Boswell
Senior Director
UGS Corporation
The future
value of any company is dependant on the successful launch of
new innovative products and services. History indicates that by
2010 products that represent almost 75% of revenues today will
be obsolete. Research shows that 86% of new product ideas and
R&D results never make it to market and of those that do 50 to
70% fail. Generating ideas is not the only issue. Executing on
them is.
R&D is a key
element of the NPDI process. Capturing ideas and forging them
into the right products and services brought to market sounds
simple enough, but the business alignment needed to achieve this
is a significant challenge. >From in-bound marketing business
development, through R&D, design and manufacture, on to sales
and marketing and back again, the different groups involved in
turning an idea into a successful product must work as a
synchronized team.
This session
will discuss the challenges faced by companies in their efforts
to bring innovative products and services to market and
illustrate where companies have increased product success rates
through NPDI processes.
