2 - D A Y W O R K S H O P
Leveraging Intellectual Property to Accelerate Product & Technology
Development—
How to Make Open Innovation Work
Dates
& Location:
June
16-17, 2008
/
Cambridge, MA |
KEY BENEFITS
In a combination of lecture,
interactive discussion and group activities, you will receive advice
and guidance from the instructors as well as your colleagues at
other firms.
Specifically you will learn:
-
How
to structure agreements that facilitate joint innovation and
balance opportunity with protection (including alternatives to
IP ownership)
-
To
determine value of both internal and external IP, evaluate
commercial merit and risk of uncertain technologies; monitor and
mine company technology
-
How
to use IP to find external opportunities
-
How
to map the current IP of the organization to product
opportunities; assess the strengths and weaknesses of your IP
position, see where opportunities for IP exist
-
How
to strategically patent ideas and technologies and make it
increasing difficulty for competitors to obtain patents
-
To
evaluate cost, market and profit potential: compare value to
similar deals, calculate revenue and determine split
-
How
to measure IP contribution to the organization
-
How
to determine what to share, keep, license, buy, sell and/or
spin-off
-
How
to do patent mining and analysis, use white space maps, and
design-around sessions
-
How
to develop an exit strategy for ideas you decide not to pursue
-
How
to increase the likeliness of commercialization success –
internally or externally
- Kimberly-Clark’s innovative
approach to intellectual asset portfolio management
10
Key Deliverables
-
Framework
for structuring effective alliances as well as orphan and
strategic spin-offs
-
Sourcing and target techniques (including using IP to find
others)
-
IP
models for different industry segments
-
Tools and techniques including White Space Maps, Use Map,
Product Matrix, and Value Maps
-
Methods to analyze cost of IP ownership and SWOT
-
Hands-on exercise: What IP is available in a new product
offering?
-
Implementation case examples from industry leaders
-
Business, technology and legal perspectives from top experts
-
Full set of reference materials to share with your colleagues
- New network of peers and
experts to continue discussion after the workshop has concluded
|
|
Download Brochure |
|
IPTD.pdf |
Course Info |
|
Register Today!
This workshop is limited to
35 participants. Reserve early to
ensure your place.
|
|
