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Pre-Conference Workshop C
 Global Product Development:
Bridging the Cultural Divide

Monday, October 16 - 8:30am-4:30pm

Instructor: Jerry McColgin, Principal, McColgin Consulting

In this age of globalization, the luxury of having centralized, co-located, cross-functional teams may have passed. How do you effectively handle the diverse cultures and needs represented by a global team?

In this one-day workshop you and your peers will have the opportunity to cover the following key issues:

  • What are the critical success factors in a global product development effort?
  • The unique characteristics of a global team
  • Working with outsourced partners
  • The attributes of a successful global team leader
  • Recognizing, understanding and dealing with cultural differences across the team
  • Enhancing team rapport and communication
  • How to satisfy global and local consumer needs simultaneously
  • Ensuring management buy-in across different organizations
  • Pitfalls to avoid

This workshop will be a combination of lecture, case-studies, hands-on exercises and group discussion about the intricacies of global product development. By participating, you will better understand your organization’s unique requirements as well as the specific tools and approaches that can help you meet them.

JerryMphoto.jpg (6895 bytes)Jerry McColgin is the founder and principal of McColgin Consulting, a firm which provides "a balanced approach to product development." Jerry has worked with a number of clients across several different industries both domestically and internationally (Latin America, Europe, Asia). Jerry has experience in dealing both with dedicated, co-located (in-house) teams as well as part-time, geographically dispersed teams representing multiple companies. Prior to launching McColgin Consulting, Jerry spent 15 years in industry most recently at Whirlpool Corporation where he led a variety of global project teams to successful product launches.

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