design @nywhere,
manufacture
@nywhere
Conference Presentations
KEYNOTE:
Working with Global
Partners to Ensure End-Customer Quality
 Mel
Friedman, Corporate Quality Officer, Sun Microsystems
As Corporate Quality
Officer for Sun Microsystems, Inc., Mel Friedman is responsible for
driving Sun’s "Six Sigma" program, as well as all quality and
availability initiatives across the corporation. Friedman was previously
president of Sun’s Microelectronics business unit and vice president of
Worldwide Operations for Sun’s Computer Systems division. His background
and experience in design, supply management, materials, manufacturing
and delivery is extensive. In this presentation, Friedman will discuss
how his team drove numerous key initiatives focused on market
competitiveness and customer satisfaction and established Sun’s
leadership position in high quality, cost effective product delivery.
Collaborative Design Initiatives for Rapid New Product Development
Shakil Ahmed,
Director, IPD Process Management, IBM
Corporation
This presentation will
describe IBM’s efforts in establishing a framework and collaborative
development initiatives to accelerate time to market introduction of new
products. Leveraging its global network of suppliers and business
partners, IBM is advancing a set of organizational, business process,
and tool intitiatives to significantly improve its development
effectiveness. Several initiatives will be described including its
outsourcing collaborative process for contract manufacturers and
suppliers to enable working together across a global enterprise to
reduce cycle times. These efforts over time have realized a 50 %
reduction in required development expense, a 70 % reduction in time to
market across very complex development projects , a 30% reduction in
warranty costs and close to one billion dollar reduction in product
costs.
Design for the Supply Chain
Roy Vallee, Chairman
and CEO, Avnet, Inc.
An engineer’s worst enemy is time – or the lack of it. Time to design
a new product, to build a prototype, to get the right components to the
right place when and where they’re needed. Time to innovate, and to
excel. In the age of ‘E,’ to be first, you have to be fast—and
cost-effective. The cost of the end product is determined at the design
phase through device selection. In today’s design anywhere, manufacture
anywhere environment, that means designing for the supply chain.
Managing Alliances Across Borders
Dr. U. Srinivasa
Rangan, Associate Professor of Strategy and International Business,
Babson College, Co-author of Strategic Alliances: An Entrepreneurial
Approach to Globalization
In the highly
competitive global arena, companies that do not forge strategic
international partnerships will be left behind. Today, the old joint
venture has given way to a new, more entrepreneurial globalization
process. Drawing from the examples of successful as well as unsuccessful
alliances in several industries, Dr. Rangan will offer a road map for
forging and managing these entrepreneurial relationships. He believes
that the greatest challenge for top executives lies not in initiating
such partnerships, but in continuously developing organizational process
innovations to manage a global network of dynamic alliances.
Data Sharing When Collaborators Also Compete
Dr. Robert Carman,
Program Manager, Boeing Canoga Park
Benefits from leveraging the web to create virtually collocated teams
in both design and manufacturing will be discussed. These benefits can
be very great indeed when business practices are flexible enough to cope
with these new opportunities. Dr. Carman will provide examples from two
specific projects drawn from a breadth of experiences gained while
working within a dozen different consortia. These examples will
illustrate how current business approaches, organizational structures
and even involvement of normal competitors, can provide the right
combinations for profound change. Key elements of the IT infrastructure
and a vision for the future (based upon these experiences and work
within the Technology for Enterprise Engineering Consortium) will be
discussed.
Track One: Organizational and Business Decisions
Moderator: Dr. Scott Elliott,
Product Development Consulting
Outsource Versus Inside Build: A Financial Analysis
David Gunderson,
Project Manager, FlukeNetworks
David Gunderson will discuss the financial analysis he conducted for
FlukeNetworks in deciding whether to outsource the design/manufacture of
a subsystem or build it inside. With senior management placing great
pressure to forecast a better cost to price ratio, Gunderson, in his
role as project manager, looked at all the major subsystems to determine
the best approach to reducing cost and ensuring quality.
After analyzing
parts, labor, and burden costs, depreciation of new capital equipment,
and inside design costs (mostly opportunity costs because existing staff
would do this work), he did a spreadsheet and NPV
calculation of the difference between inside and outside sourcing.
Find out how the analysis
was done—what the long-term financial implications were – and how the
numbers and the organizational reality stacked up in the end.
Partnering for Design Services: Achieving Fast Time-to-Market
Jenny Ryan, General
Manager, Celestica Design Center
If time-to-market requirements have led you to look outside your
virtual "four walls," to a design services organization, this
interactive, real-world presentation will provide a roadmap for creating
a successful partnership. It will review the material from both the
contractor and customer perspective, and the technology considerations
that can make or break the relationship, including:
- What to look for in a
design partner.
- What processes to set
up at the outset of the relationship.
- What to expect, not to
expect from that relationship.
- How to help the
relationship grow and produce greater results.
Intellectual Property Sharing
Welton Washington,
Program Executive, Concepture
Learn how CONCEPTURE, a business unit of The Dow Chemical Company,
uses various approaches to protect its intellectual property while
maximizing value for The Dow Chemical Company and its customers.
Programs that create the most value for CONCEPTURE and its customers are
ones that are very early stage. Examples will be given of how this early
stage risk is managed and how ultimately all parties gain their desired
outcomes.
Some concepts discussed will be:
- Letters of Intent
- Joint Development
Agreements
- Value Sharing
‘all that is solid melts into software’
Virtual
Collaboration, Community and Culture
Andrew McGrath, British
Telecommunications, PLC
The Forum is an on line collaborative working environment at British
Telecom which aims to bring people together both informally and
formally. It is designed to allow people who should
meet each other to do so easily and naturally, and provides the means
for them to have richer online meetings. Using Symbolic acting for sense
making and implied navigation for serendipitous encounters the Forum
brings people together to communicate, share data and collaborate in an
environment designed to foster a sense of presence. Drawing on feedback
from user trials and lessons learned from earlier work, Andrew will
describe how BT might scope a system where the power, ease and
familiarity of co-located interaction may be (at least partially)
subsumed into collaborative software environments.
Track Two: Implementation Architectures and
Interoperability Models
Moderator: Mark Silvestri, Lifecycle Solutions, Inc.
PDM, Web Development and System Integration in a Rapid Cycle Environment
Doug Speidel, Senior
Director, Engineering Information Systems
With over 3000 new design documents released every month, tight
management of the design process is imperative at Seagate Technology, a
data storage device manufacturer which uses design data from around the
world. For the past 2 years Doug Speidel has been responsible for the
design, development and implementation of the Corporate SeaLink Project
which includes PDM, web development and system integration.
Currently he is working on the second phase implementation that will
greatly enhance the system capability in the areas of information
management, change management, configuration management and system
integration. The goals are to eliminate human intervention – which can
slow down processes and introduce errors – and to enable the "Virtual
Design Center", letting development occur around the clock and around
the world.
In his presentation, Doug will discuss:
- How Seagate achieves
consistent data, version control, change management, traceability,
and automated product release processes through a combination of
in-house tools and commercial systems.
- Alignment to "off
the shelf" system capability with the goal of minimizing
customization and increasing the speed of implementation
- How work flow and
technology are synchronized, Including communication and "people"
issues
- Integration of
disparate software systems and applications
Parallel
Design Across the Globe
Robert Berk,
Infrastructure Manager, FORD MOTOR
Ford Motor is doing more than just operating continuously depending
on where the sun hits the globe – collaborative engineering applications
literally drive its R&D efforts. Bob Berk is responsible for managing
the systems infrastructure of Ford’s well-known C3P (CADCAM/CAE and
Product Information Management) program which ties together part-makers
and designers from the US to Japan to Sweden— using Intranet internally
and ANX with suppliers who are integral to design process.
He will discuss how Ford:
- Shares design data
with its various components and suppliers
- Informs users of
changes to designs of interest to them
- Designs parts in
parallel using shared design applications
- Prototypes and
visualizes; detects potential design incompatibilities early
- Handles systems
infrastructure worldwide
Convergence of Collaboration and the
Internet
John Sheridan,
Executive Director, InfoTEST and Bill Neill, Hewlett-Packard
This presentation will discuss both HP’s experience and the InfoTEST
story. From HP’s perspective, it will cover the convergence of
collaboration and the Internet in an emerging capability called
"e-services." Bill Neill will share lessons learned from InfoTEST and
data from HP’s customer self assessment tool.
John Sheridan will cover how the National Center for Manufacturing
Sciences and InfoTEST International (the IT sector within NCMS) joined
with H-P and Caterpillar to evaluate the business value of conducting
secure collaborative engineering over the Internet. He will discuss
security, extranet performance, business controls and development in
heterogeneous environments.
Standards
for Interoperability
Ram Sriram, Goup Leader,
Engineering Design Technologies, National Institute for Standards and
Technology
In the emerging
Internet-based engineering marketplace, engineers, designers, and
manufacturers from small and large companies are coming together to
participate in RFQs (requests for quotes), create supply chains, and
form virtual enterprises to more efficiently satisfy customer needs.
In this talk, Ram Sriram
will discuss how standards can make the above "design anywhere,
manufacture anywhere" vision happen. The talk will explore various kinds
of standards for interoperability among traditional, knowledge-based,
and immersive CAD systems. Current standards, such as STEP (Standard for
the Exchange of Product model data) developed by the International
Organization for Standardization (ISO) TC 184/SC4, and future
knowledge-based standards for the capture, exchange, retrieval and reuse
of engineering product development data and knowledge will be discussed.
Case studies, showing the benefits of using standards for exchanging
data, from the aerospace and the automobile industries will be
presented.
Download Mr. Sriram's paper "Standards
for the Collaborative Design Enterprise" (sriram-standards.pdf -
736kb)
The SuperTeam Approach
Gary Lenik, Director of
Materials, PairGain Technologies
Virtual
manufacturing allows supply chains to excel by enabling individual
supply chain members to focus on their core competencies and - ideally -
create a whole that is more responsive than the sum of the parts. If
managed well, all members of the process succeed. If managed poorly,
risks are unevenly shared, and supply chain partners can become
unwilling participants. PairGain’s SuperTeam approach to virtual
manufacturing provides all members with two essentials: the technical
capabilities to support communication and collaboration, and the
financial incentives to support team success. In this presentation, Gary
Lenik will describe both the technical and financial sides of the
SuperTeam strategy – a strategy that has saved millions of dollars over
the past two years.
Managing the Virtual Product Development
Organization
David Roach, Product
Manager and Mike Oliver, VP Operations, Navitrak International
Navitrak International Corporation, a provider of GPS products and
services, was founded in 1995 as a virtual R&D organization to take
advantage two major trends (a) the growing worldwide market for GPS
technologies and (b) the scarce supply of technical skills in this area.
The company has transitioned from a virtual R&D organization to a
product organization, with multiple strategic alliances and a core group
of management and technical skills.
Learn how this
organization:
- Develops and retains
core intellectual property
- Builds, maintains
and manages the network
- Manages growth
utilizing a virtual network
- Implements the same
management techniques during the transition to high volume products
- Creates a winning
team from a remote geographic location
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