Case Study
Presentations
Abbott Laboratories |
Bausch & Lomb|
Cargill
Hewlett-Packard | JDSU |
Pratt & Whitney
UGS | mc2solutions |
Shure
| Sprint
Kimberly-Clark | Texas
Instruments | UGS |
WD-40
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WD-40 No
Mess Pen: A Quick Draw to Success |
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Stephanie
Barry
Director, Global Innovation
WD-40 Company |
|
The WD-40 No-Mess Pen is the
first ever line extension for the WD-40 brand. Ms. Barry will
give candid insights into why WD-40 explored this product
opportunity, the steps taken to make this innovative leap and
how this product reached the market in record pace.
Specifically, Ms. Barry will examine:
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How WD-40
paved the way to a highly successful product development
process and structure - the creation of Team Tomorrow
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How WD-40
leveraged its product development process to accelerate the
launch cycle
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Which
steps were bypassed, quickened or done simultaneously
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What
was done to achieve top-down buy-in
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How
this approach allowed WD-40 to win customer approval
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How WD-40
used Virtual R&D to gain speed, innovation and still
maintain quality
|
Balancing
Unrestrained Creativity with ROI and Time-to-Market |
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Pragnesh Shah
Vice President, Product Innovation
Sprint Nextel |
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In many companies, there are
large R&D staffs and budgets. And in product or service
companies, there are certainly core teams that develop and
market new products. But how does one explore and incubate ideas
that go beyond core R&D but are too speculative to fund and
launch into market today? What changes in company governance,
metrics, methodology, and culture are needed to foster and drive
such speculative ideas, many of which may never be launched
commercially? How do we strike the balance between creativity
and unrestrained exploration on one hand, with the need for
return on investment and time to market goals on the other hand?
How does innovation align or mis-align with corporate strategies
when innovation is exploring unchartered ground? Pragnesh Shah
will discuss these issues, innovation methods, and ingredients
for success and key challenges. |
Speed to Market and Project Success
in 14 weeks |
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Melissa Dykema
Marketing Planning Manager
Cargill |
|
Cargill is focusing on
Innovation to create distinctive value and to accelerate growth.
To further increase speed to market for innovation, the company
has been focusing on process efficiency. Ms. Dykema will discuss
how the Portfolio and Project Management (PPM) initiative was
born within the Food Ingredients & Systems North America group
of businesses and how this has resulted in a common process
methodology around new product and services development.
Attendees will learn how to
break the mould of working in the ‘old ways’ and how to obtain
buy-in across diverse and complex businesses and geographies.
They will leave with a better understanding of how to go about
designing a single coherent project management process for a
business group – and in record time. |
JDSU's
Improvement Map for Speeding Product Development |
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Jeff Tucker
Director of Program Management
JDSU |
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Greg
Githens
Catalyst Management Consulting |
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JDSU is a manufacturer of
electrical test equipment. It has been on a multiyear journey to
improve its time to market. This presentation will review tools
and disciplines like better product definition, front loading
problem solving, and project level risk analysis. Successful
improvements have been made to development efforts by way of
increased communication methods, minor and major process
revisions, as well as introducing cross functional test
strategies resulting in months taken off project schedules. An
overall team-based culture focused on improving TTM was
introduced and amplified over time through the utilization of
these techniques. |
The Magic of
Execution:
How We Became a Market Leader |
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Randy
Hergett
Director of Product Development
Hewlett-Packard |
|
In 2006 HP declared a bold
vision to be the "symbol of photography" in the 21st century and
launched a full portfolio of digital photography solutions. HP's
R967 is the world's first consumer 10 megapixel camera. This is
a tremendous achievement considering that just a few years ago
we were struggling to keep pace with the competition and meet
our launch dates. The turning point was when in 2004 our senior
management team identified that while we were great at
conceptualizing technologies and products, execution is what
kept us from achieving great results. Therefore we decided to
implement an Execution Management system based on critical chain
principles. Within one year we more than doubled the number of
models and launched them all on time while reducing our R&D
costs by 25%. |
Enabling
Faster, More Predictable
Software Development |
|
Kathryn
Liburdi
Service
Development Specialist
Pratt & Whitney |
|
In today's increasingly
digital world, software development has become a critical
component of product development. Often hardware delivery
depends on developing embedded software. In fact, many times the
software itself is the deliverable. Speeding product
development, then, may mean innovating faster, more predictable
ways to build software.
Hardware engineering isn't
easy, but it surely has some advantages over software. The
product can be described and designed in unambiguous, measurable
terms: length, weight, material types, tolerances. It can be
modeled, then translated to the proper scale with no change to
the fundamental engineering. Project schedule and components can
be reliably predicted based on previous similar experiences.
None of these statements is true of software, a newer
discipline, which sometimes feels more like an art than a
science. Moreover, the more complex the system, the less
effective we find the traditional hardware engineering process.
In this presentation, we will
look at different software development models and types of
projects in which each is effective. In particular, we'll focus
on the challenges of a complex system, using the Advanced
Diagnostics and Engine Management (ADEM) system as an example,
to explore some project lessons learned that can improve project
pace, risk and reliability. |
Transforming
the Process of Innovation: Powering New Product Development and
Introduction Success |
|
Keith
Perrin
Solution Marketing
New Product Development
UGS |
|
Innovation can come in many
different forms and is more than just cool new products or
technologies. The clever bit, it would seem, is linking it all
together, to meet some desired objective that somehow
differentiates from the crowd.
Of course
there are some basic things that need to happen. However wiring
people and processes together to select and execute the right
ideas to bring them to market at the right time, in the most
effective way, is harder than it would appear.
Together
Aberdeen Group & UGS undertook
research to examine what made leading companies successful and
to outline tangible actions that can help transform the process
of innovation.
Although there’s no magic
potion to be had the World’s most innovative companies go beyond
creativity and do share some interesting commonalities.
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3 x More likely to
regularly measure and use key performance indicators
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3 x More likely to have a
senior management responsibility
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4 x More likely to have
integrated & centralized data and process
This presentation will
outline some of the findings from this, and other research, and
start to detail some of the specific actions companies can take
to better orchestrate their innovation efforts to meet a common
goal and outline the tools available to help. |
VAXinate
Your Portfolio
for Maximum Health and Performance |
|
Gene
Kania
Principal
mc2solutions |
|
Is your portfolio sick? Is it sluggish (cycle
times too long)? Is it always tired (low value)? You’ve got a
problem! You’ve got to get your portfolio healthy fast or your
stakeholders will be calling for the undertaker (or your job!).
Get your portfolio on the road to recovery TODAY. Get it
VAXinated!
Product development expert, Gene Kania, will
introduce you to the VAX System for maximizing the health and
performance of your product development project portfolio. Every
portfolio must excel in 3 key areas:
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VALUE – if it’s not high
value, why are you doing it?
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ACHIEVABILITY – it may be
a great idea, but if you don’t have the resources, how will
it get done?
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EXECUTION – if you can’t execute, then how
can you compete?
Using principles from project lifecycle and
constraints management, Gene has developed the VAX System which
combines value, achievability and execution into a single
integrated portfolio management process and solution that will
ensure a healthy recovery and a long life for any project
portfolio. Plus, he will introduce you to a unique measurement
system that will allow you to measure the health of your
portfolio in real-time for all three key parameters. How cool is
that?
Successful portfolio management is all about good
decision making. When do you kill a project? When do you start
one? When do you add resources? When do you expedite? The VAX
System gives you the information that your management team needs
to make the best decisions every day. Get your portfolio
healthy! Get it VAXinated today! |
Execution: The Missing Link |
|
Taher
Khorakiwala
Director—Strategic
Services
Realization |
|
In winning organizations
everyone knows what to do and when to do it. Without this
knowledge, targets are missed and opportunities are lost. At the
same time, due to the intrinsic uncertainties in New Product
Development, execution is what stumps managers. Using case
studies from leading high tech companies, Taher will present how
a new method of managing execution not only allows them to meet
timelines but to even increase NPD speed and throughput. |
An
Integrated Process
for Speeding Innovation |
|
David Musil
Program
Leader
Kimberly-Clark Corporation |
|
Innovation is a primary
driver of growth for many companies today, and it is essential
to derive an acceptable return on the investment in innovation.
In many cases, the overall investment in innovation is not being
monitored and measured, and simply speeding up development
efforts is not the only answer to maximizing the return. A case
for an integrated process and systems vision for speeding
innovation will be presented covering:
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How do all the pieces fit
together?
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Using the system and
tools to create efficiencies
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What system performance
should be expected?
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Tying it back to business
performance
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Ideation
for Compressed Time-to-Market |
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Seth Burgett
Principal Systems Engineer
Bausch & Lomb |
|
One of the keys to being
successful within the world of startups is the balance of
ideation and the execution of product development. Nurturing the
ideation process and executing product development are generally
conflicting activities. This work presents the methods used and
the culture that developed within a startup which produced a
revolutionary medical device and launched the product to a
global marketplace in preparation for a successful IPO. The
approach presented here, if properly led, can contribute to a
team that is able to introduce disruptive technologies under a
predictable timeline, meeting the incredible demands of a late
stage startup. |
Leveraging
Co-Development
for Increased Speed to Innovation |
|
Peter
Balyta
Director of Co-Development & Alliances
Texas Instruments |
|
The E&PS
division of Texas Instruments has been leveraging co-development
to increase speed of innovation and strengthen its core
capabilities. Mr. Balyta will discuss how TI successfully
used global co-development to tap into pockets of specialized
knowledge throughout the world to increase innovation and their
speed of software development. He will outline the key
factors for success including processes, communication, and
training.
By
attending this session, attendees will learn how the effective
global co-development of software helped TI significantly reduce
its product development cycle. Attendees will walk away
with concrete actions to consider for implementation into their
own businesses. |
Speeding
Product Development By Changing The Project Management Mindset |
|
Doug Brandt
Director, Domestic
Manufacturing Operations Project Office
Abbott |
|
Rapid New Product Development
requires an integrated toolset to ensure the output of quality
products in a facile, lean development and production
environment. The tools of traditional project management may not
offer the best options for the rapid development of high quality
products. Further, enterprise-wide implementation of facile,
lean project management tools may not result in the desired
outcome if the behaviors underlying these tools, as well as
those needed to support their implementation, are weak or
nonexistent within the organization. We present arguments that
critical chain management tools are facile and lean; approaches
are presented to ensure that behaviors consistent with critical
chain are promulgated throughout the organization. Mindsets are
discussed that are contrary to this endeavor which are implicit
in non-lean planning tools; alternatives are identified.
Finally, case studies are
presented to illustrate the power of critical chain management,
including the utility of metrics to measure and communicate
project status, the capability to enable rapid project
completion at the appropriate level of quality, and the
possibility of maintaining team morale and retention during this
demanding process. |
Zero
Tolerance: A Paradigm for Predictable, On-Time Product
Delivery |
|
Laura Élan
Program Director, Personal Audio
Shure, Inc. |
|
Shure Inc. has a legacy of
delivering high quality, high performance, professional audio
electronics and microphones. The pace of product development is
seldom pushed at the compromise of quality and performance, an
appropriate paradigm for customer segments with little
competitive advantage from being first-to-market or
fast-to-market. With Shure’s business expansion into a new
customer space, that of consumer products, this paradigm no
longer served the business. Product availability for consumer
product resellers is simple: late means “no sale”.
Ms. Élan will discuss the
challenge of shifting a traditional phase-gate product
development process into a fast, flexible, but still predictive
process that delivers products on time. She will introduce the
paradigm of “Zero Tolerance”, a cultural shift used to change
behaviors and expectations of project planning and execution.
She will examine a number of product development examples that
leverage ideas such as “rolling the schedule”, fast failures,
early re-scope, and de-emphasizing the budget. |
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