2 - D A Y W O R K S H O P
Product
& Technology Roadmapping Fundamentals
Developing a blueprint for Organizational Buy-In & Long-Term Impact
Dates
& Location:
May
13-14, 2008 / Chicago, IL
An intensive, hands-on two-day
workshop to help you master the key action steps to build an
effective roadmap, link to strategic decision-making processes and
integrate across the enterprise. |
|
Internationally recognized roadmapping expert : |
|
 |
Dr. Irene J.
Petrick
Professor of Practice
and
Director, Enterprise
Informatics
and Integration (EI2)
Center
Penn State University |
|
"Dr. Petrick's breadth of exposure to the
issues surrounding strategic planning methods and their use in the
real world of business are very valuable for any company that
depends on innovation. She understands both the methods of strategic
planning and, more importantly, the contexts in which these methods
are selected and applied."
Jeff Lind
Associate Technical Fellow
Boeing Phantom Works
Enterprise Technology Planning
By
attending this session, you will learn to:
-
Assess your company’s readiness to
undertake roadmapping and identify critical information gaps
-
Create a roadmap that links market
and technology opportunities into a compelling portfolio plan
-
Mitigate common organizational
barriers to roadmap creation and adoption
-
Develop an effective
implementation plan to achieve a sustainable roadmapping
practice
-
Identify key metrics to gauge
roadmapping progress and performance
Key Deliverables
By participating in this highly
practical, hands-on workshop, you will receive:
-
A roadmapping maturity model to
determine your current and possible future roadmapping interests
-
A high level roadmapping process
model, linked to underlying activities, data needs, and
participants
-
A 10-step roadmapping reference
guide
-
Multiple templates and
questionnaires to guide beginning roadmapping efforts - tailored
to your company’s goals and target roadmapping efforts
-
Proven strategies to break down
implementation barriers and overcome roadmapping adoption
challenges
-
Extensive pre-assigned workshop
materials (templates, questionnaires, case examples) in
preparation for this highly interactive workshop – excellent
tools to aid you in getting roadmapping efforts off the ground
and running at your company
-
A comprehensive follow-up summary
of key discussion learnings from lectures and breakout
discussion groups – a useful tool to refer back to and share
with colleagues as you build your roadmapping plan
-
A strong network of like-minded
industrial contacts to continue discussions into the future,
including electronic discussion forums that are password
protected and dedicated to your workshop group
|
