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Fifth Annual Conference

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Portflio Metrics: Linking Product Development to Corporate Profitability
Pre-Conference Workshop B


Workshop A - 8:30am-12:00pm (morning half day)
A Practical Guide to
Achieving Metrics Buy-In

Instructor: Wayne Mackey, Principal, Product Development Consulting, Inc.


The best metrics won’t help you or your company unless you can get both management and working levels involved and paying attention to them. This workshop will demonstrate a practical approach to achieve the three key enablers of metrics buy-in:

1. Alignment

2. Ownership

3. Simplicity

Alignment to business strategies and upper level goals are critical to getting management buy-in. "Metrics trees" will be demonstrated starting with management imperatives passed down through levels and across functions. Ownership at the working level is achieved when the responsible individual or organization generates the metrics themselves with a simple repeatable process based on clear goals. "It’s my metric" always works better than those dictated by people further from the actual work. Simplicity is demonstrated through a systematic search for the critical few metrics followed by a process for complexity reduction. Feasibility and effectiveness screening are demonstrated using real case study examples.

Takeaways:

  • Metrics tree tool to achieve buy-in
  • Metrics generation checklist for ownership
  • Critical few criteria to reduce the number of metrics
  • Feasibility & effectiveness approach to reduce metrics complexity

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