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Fifth Annual Conference

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Portflio Metrics: Linking Product Development to Corporate Profitability
Conference Agenda


Wednesday - November 1

Pre-Conference Workshops

7:30a-8:30a Continental Breakfast & Registration
8:30a-12:00p Workshop A.
Metrics Primer: Using Metrics to Improve Engineering Productivity

Instructor: Bob Neel, Product Development Process Consulting
Workshop B.
A Practical Guide to Achieving Metrics Buy-In

Instructor: Wayne Mackey, Product Development Consulting, Inc.
12:00p-1:00p Lunch
1:00a-4:30p Workshop C.
PPRD: Proactive and Predictive R&D Metrics

Instructor: Bradford L. Goldense, Goldense Group, Inc.

Thursday - November 2

7:150a-8:15p Continental Breakfast & Registration
8:15a-8:30a Welcome - Management Roundtable
8:30a-10:00a Keynote:
Portfolio Performance Metrics for New Product Development

Robert G. Cooper, Product Development Institute, Inc., and author, Portfolio Management for New Products
10:00a-10:30a Refreshment Break
10:30a-11:30a IRI's Tech Value Program: Tools for Enhancing Technology's Contribution to Corporate Wealth
Dr. Trueman Parish, former Director of Frontier & Exploratory Research, Eastman Chemical Company, IRI Emeritus
11:30a-12:30p Going Overboard on Platforms: An Analysis of One Firm's Use of Metrics
Gerald M. Katz, Applied Marketing Science, Inc.

Download a copy of MIT Professor John Hauser's paper: "Metrics Thermostat" or read an article about it from PDBPR.

12:30a-2:00p Luncheon breakout sessions:
  1. Breakthrough Results Through Data Visualization - Tom Schuler and Jay Frankenfield, SDF Global Solutions
  1. The Competitive Benefits of Continuous Benchmarking - Peter Tarbox, Performance Measurement Group LLC
  1. Unbalance Your Scorecard: A Common Sense Approach for Simplifying teh Web of Product Development Metrics- Dr. Ajai Kapoor, Speed to Market
2:00p-3:00p Building Organizational Knowledge: Product Life Cycle Metrics at Sun Microsystems
Johnathan Propp, Sun Microsystems
3:00p-3:30p Refreshment Break
3:30p-4:30p What Analog Devices (ADI) Learned with Product Development Metrics Through the Eyes of a Pioneer Robert Stasey, Analog Devices
4:30p-5:30p Web-Based Benchmarking for Portfolio and Pipeline Management Michelle Rolloff, Performance Measurement Group LLC
5:30p-7:00p Networking Reception

Friday - November 3

7:00a-8:00a Continental Breakfast
8:00a-9:00a Metrics Use in Industry: 2000 Product Development Metrics Survey Results
Bradford L. Goldense, Goldense Group, Inc.

Click here for Preliminary Survey Results

9:00a-10:00a Building Alignment within the Organization
David Whitmore, United Defense LP
10:00a-10:30a Refreshment Break
10:30a-11:30a Understanding Value-Based Management Systems and Their Impact on Market Value
Prof. John B. Gallagher, Maryville College
11:30a-1:00p Luncheon Breakout Sessions:
  1. Gaining Alignment and Buy-In - Wayne Mackey, PDC and David Whitmore, United Defense
  2. Innovation Metrics - Dr. Trueman Parish, IRI
  3. Selecting the Right Value Metrics for Your Company - Prof. John B. Gallagher, Maryville College
  4. Trading Off Cost, Speed and Other Business Objectives - Preston Smith, New Product Dynamics
1:00p-2:00p Chrysler's Successful Transformation to a Product & Process-Driven Company
Roger Lundberg, DaimlerChrysler
2:00p-3:00p Modeling as a Tool to Facilitate the R&D Planning Process
Paul R. Bunch, Ph.D., and Deepa Gangwani, Eli Lilly and Company
3:00p Close of Conference


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