Monday, August 13 |
|
Pre-Conference Workshops |
|
7:00-8:00 |
Registration
&
Continental Breakfast |
| 8:00-12:00 |
WORKSHOP A
- AM HALF-DAY
The Customer Archetype:
Benchmarking Key Dimensions of Customer Needs, Wants and
Aspirations
Instructor:
Michael Eckersley, PhD,
HumanCentered |
|
8:00-5:00 |
WORKSHOP B
- FULL-DAY
From Recruiting to
Reporting: Best Practices in Ethnography
Instructors: Melinda
Rea-Holloway & Julie Peggar, Ethnographic Research,
Inc. |
|
12:00-1:00 |
Lunch |
|
1:00-5:00 |
WORKSHOP
C - PM HALF-DAY
Winning the Customer's
Buying Decision Instructor: Peter Marks,
Design Insight |
|
5:30-6:30 |
Networking
Reception
/ Exhibits |
Tuesday, August 14 |
|
Conference
Day One |
|
6:00-8:00 |
Registration & Continental Breakfast |
|
7:00-7:45 |
SPECIAL BREAKFAST SESSION
The Final Word(s) on Meeting Customer Needs:
Value, Value, and Value
Sheila Mello,
Product Development Consulting, Inc. |
|
8:00-8:10 |
Welcoming
Remarks
Management Roundtable |
|
8:10-8:30 |
Conference Day One Overview
Peter Marks, Conference Chairman,
Design Insight |
|
8:30-9:45 |
KEYNOTE ADDRESS
From Ethnography to
Innovative Products: It's Not "Add Research and Stir"
Herman D'Hooge,
Innovation
Strategist, Intel |
Tools, Methods and
New Approaches
to Identify Customer Needs |
|
9:45-10:30 |
CASE STUDY
Impactful
Ethnography in Product Development: Integrating Deep Insights
Across a Product Division
Donna K. Flynn, PhD,
Microsoft
Corporation |
| 10:30-10:45 |
Refreshment Break
/ Exhibits |
|
10:45-11:30 |
CASE STUDY
Understanding
Work, Workers and WorkSpaces through User Centered Design
Joyce Bromberg,
Steelcase, Inc. |
|
11:30-12:15 |
CASE STUDY
Consumer Innovation
– Unleashing the Power of your Community
Søren Lund,
Senior Director, Lego® Mindstorms® |
| 12:15-1:30 |
Lunch
/ Exhibits |
|
1:30-2:30 |
KEYNOTE ADDRESS
Pragmatic
Innovation—Using Stakeholder Insights to Deliver Highly Valued
Products
Johnathan Cagan,
Professor of Mechanical Engineering, Carnegie Mellon University;
and co-author, Creating Breakthrough Products and The
Design of Things to Come |
|
|
Track A
Increasing
Customer Value by Applying Strategic Outsourcing to Product
Design |
Track B
On-Line
Communities—Gaining Access to Customer Conversations |
|
2:30-3:15 |
CASE STUDY
Stealth Approach & Creating Total User Experience
Mike Roosa, Bit 7 |
CASE STUDY
Hearing the
Voice of the Market: Creating and Using Online Communities to
Access Consumer Input
Thomas W. Brailsford,
Hallmark Cards, Inc. |
|
3:15-3:30 |
Refreshment Break
/ Exhibits |
|
3:30-4:15 |
CASE STUDY
Creating Meaningful,
Authentic Experiences: Connecting Sirius Satellite Radio To
Their Next Generation Customers
David Thorpe,
ZIBA Design |
CASE STUDY
Voice of
Customer Insights Database: Integration of On-line Screening
into the Innovation Process
Richard Staten,
Senior Manager, Innovation
Business Development,
The Coca-Cola Company |
|
4:15-5:15 |
KEYNOTE ADDRESS
What is a Customer
Need? Defining the Inputs Into Innovation
Tony Ulwick, CEO, Strategyn
and author, What Customers Want |
|
5:15-5:30 |
Day One Key Takeaways
Peter Marks,
Conference Chairman, Design Insight |
|
6:00-7:30 |
Networking
Reception / Exhibits |
Wednesday,
August 15 |
|
Conference
Day Two |
|
7:00-7:45 |
SPECIAL BREAKFAST SESSION
The
State of Voice of the Customer:
Settling the Really Big Debates
Gerry Katz & John Mitchell,
Applied Marketing Science, Inc. |
|
7:00-8:00 |
Continental
Breakfast
|
|
8:00-8:15 |
Conference Day Two Overview
Peter Marks, Conference Chairman,
Design Insight |
|
8:15-9:30 |
KEYNOTE ADDRESS
Customer-Centric
Innovation to Drive Growth
Peter Skarzynski, CEO
and founder, Strategos |
|
|
Track A
Taking
Action—Analyzing, Translating & Incorporating Customer Insights
into Product Requirements |
Track B
Capturing Hidden
Requirements – Cutting Edge Techniques for Uncovering User-Led
Product and Service Innovations
|
|
9:30-10:15 |
CASE STUDY
Increasing New Product Success: Letting
Customer Needs Drive NPD
Hernando Gonzales,
Sun Microsystems |
FEATURED PRESENTATION
Needs Clusters: An Accelerated Method for Creating User Centered
Insights for Innovation
Jeremy Alexis,
IIT Institute of Design |
|
10:15-10:30 |
Refreshment Break
/ Exhibits |
|
10:30-11:15 |
CASE STUDY
Understanding Customer Motivations—Interpreting for Innovation &
Execution
Scott Engle,
Boston Scientific |
CASE STUDY
Deriving Customer
Insight from Unstructured Information
W. Scott Spangler,
IBM |
|
11:15-12:00 |
CASE STUDY
Ensuring Valid
Interpretations of Customer Insights with Market-Driven Product
Definition
Cecelia Henderson,
BD |
CASE STUDY
What Do Customers Really Do?
Christopher J. Carlson, Sr.,
Whirlpool
Corporation |
|
12:00-1:15 |
Lunch / Exhibits |
Incorporating
Customer Insights
Across All Business Operations |
|
1:15-2:30 |
KEYNOTE ADDRESS
Glue Your Finger to
the Customer's Pulse
Christopher Meyer, PhD,
Chairman, Strategic Alignment Group, author, Fast Cycle Time |
|
2:30-3:15 |
Keynote Panel Session
Panelists:
Herman D'Hooge, Intel;
Johnathan Cagan, Carnegie Mellon; Tony Ulwick,
Strategyn; and Christopher Meyer, PhD, Strategic
Alignment Group |
|
3:15-3:30 |
Conference Key Takeaways
Peter Marks,
Conference Chairman, Design Insight |
|
3:30 |
Conference
Adjourns |
