 
Background
12 Key Benefits
Featured Presentations
Post-Conference Workshops
Fees & Logistics
How to
Register
Sponsorship
Opportunities
Download Conference Brochure
(606kb, Acrobat .pdf)
Can't attend?
Consider bringing our onsite
workshop, "Market Driven Product
Definition" to your company. This highly practical
seminar is convenient and cost-effective for a group of 8 or more
participants. Click the workshop title above for
details.
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Featured Presentations
Click the titles below for expanded descriptions
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Monday, November 8 -
KEYNOTE: The Value Compass - The Key to Effective Customer Connected
Product Definition
Robert E. Wayland, co-author, Customer Connections: New
Strategies for Growth (HBS Press)
Creating New Customer Solutions: Process vs. Cultural Change -
Carole R. Katz, Voice of the Customer Director, Lucent Technologies,
Business Communications Systems
Breaking Down Internal Barriers to Customer-Driven Product Definition
- Steven R. Binder, Manager, Platform Development Business
Unit, Bio-Rad Laboratories, Clinical Diagnostics Group
Product Design Criteria: Finding the Right "Knobs" to Turn -
Teresa Prego, Director of New Products, Critical Care Worldwide
Marketing, Bayer Diagnostics Corporation & Gerald M. Katz, Executive
Vice President, Applied Marketing Science, Inc.
Linking Customer Needs to Delivering Desired Customer Value
- Robert Pennisi, Technical Staff, Motorola, Inc.
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Tuesday, November 9 -
KEYNOTE: Defining New Technology Products at Hewlett-Packard - The Wave
of the Future - Edith Wilson, Hewlett-Packard
Defining New Products on Internet Time through the use of Real Time
Customer Feedback - Speaker TBA (Fedex Online Services
and 3Com invited)
Conference Wrap-Up - Gregg Tong, Conference Moderator,
Management Roundtable |
