Market Driven Product Definition
October
30 from 8:30 am - 4:30pm
Instructor: Sheila Mello, Principal, Product Development
Consulting, Inc.
This intensive one-day
workshop will provide you with a complete view of the product definition
processes that lead to more successful products. The session details
tools and processes you can use develop highly differentiated products.
By participating, you will learn to focus your product development
efforts on the differences that really matter to your customers and the
result in higher market share.
Sheila will provide an in-depth
presentation of the field-tested and proven techniques and approaches
that are being used by the leading firms . Topics to be covered in this
workshop include:
An approach to developing an
image of the customer's environment which helps to create a common
vision of market needs
A method for identifying and
prioritizing key customer requirements
A process for developing
metrics to ensure that those requirements are met to assure customer
satisfaction
How to deploy overall corporate
strategy in conjunction with product definition
A world-class approach to
producing a stategic product plan that drives bottom line results
This workshop's interactive format
will provide you with an opportunity to explore your questions on
market-driven product definition approaches and enable you to gain a
deeper understanding of world-class practices.
You can attend this workshop
as a standalone for $995 or for just $595 with the conference.
Register for the
Market Driven Product Definition
workshop
Register for the
Bootcamp
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