What Difference Will a Conference Make?
It's not
just about cost, quality or time anymore. There are many other
powerful Degrees of Differentiation
that customers would pay a premium for, and it is your job to find
them.
The
Product Differentiation Bootcamp won't give you all the
answers, but it will tell you where to start. Each of the presenters
was chosen because of their success and experience in developing
differentiated products and services.
During the
two days, you will be among a small group of professionals
participating in an interactive forum to find out:
How
different can you make your products? What has to be kept the same?
What
role does timing play?
Is
it better to be lucky or good?
What
does it really take to launch strongly differentiated products?
How
do you find out what customers really want?
How
far ahead of customers can you be?
Are
your products too crazy or not crazy enough?
This
conference is not for the feint of heart. This conference is for
people who want to discover the answers, not read them in a stale
out of date book. Due to the interactive nature of the Bootcamp,
attendance is strictly limited. Reserve your spot today, before it
is too late.
Still not
convinced that this conference is for you...
The
Bootcamp features two exclusive opportunities for you to get the
advice of experts for the specific challenges that you face right
now:
1. The
Differentiation Challenge
Before the
conference adjourns, a panel of top product development experts will
review the product differentiation challenges of a few
audience volunteers and walk through the opportunities for
meaningful differentiation with the rest of the Bootcamp
participants. It will be a true exercise in applied learning.
The exercise will use the processes and methods revealed during the
rest of the conference to define a strongly differentiated product
or service that will stand out in the marketplace
If you are
interested in volunteering for the Differentiation Challenge, click
here
to let us know.
2.
The Product Reality Check Reception
At
the reception on October 31st, you will have the opportunity to meet
with Robert McMath and others talk about specifically about your
product concepts. This opportunity alone could save you from a
costly product marketing mistake.
