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Mr. Kelley
will highlight the meta-lessons IDEO has derived from working
with its worldwide clients on over 3,000 innovation programs.
The underlying theme of his talk will focus on how brands are
best promoted in the long run by creating authentic brand
experiences. Within the overall topic of The Art of
Innovation, Kelley will focus on five potential subject areas:
Innovation begins with an eye
Identifying innovation opportunities by watching real
people in real-life settings and understanding their latent
human needs
Prototyping is the language of innovation
Sustaining a culture of continuous innovation—not
by aiming for perfection the first time but by creating lots of
rapid prototypes—and building on many small failures to
ultimately reach a market success
Verbs
not nouns
Building brand loyalty and creating market “buzz” by
designing great customer experiences
Being a
visionary by living the future
Informing short-term decision-making by having a
long-term point-of-view on technology and market developments
Space
is the final frontier
Using the physical office environment as a tool to shape the
attitude and behavior and performance of your creative team.
Read more about Tom Kelley and IDEO:
The Power of Design
- from BusinessWeek Online |
