2
- D A Y W O R K S H O P
8 Steps to Predictable Innovation —
Using Outcome-Driven
Thinking to Create Breakthrough Products & Services
Exclusive two-day
workshop on how to unlock hidden opportunities, decode unarticulated
needs and drive new market creation
Dates
& Location:
November
5-6, 2007 / Chicago
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Anthony W. Ulwick
[BIO]
Author of What
Customers Want;
and
CEO of
Strategyn |
 BONUS
- FREE BOOK!
All attendees
will receive a
complimentary copy
of Anthony Ulwick’s
latest
book:
What Customers Want
By attending this
workshop you will learn to:
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Capture customer insights that lead
to breakthrough solutions and predictable results
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Recognize and identify hidden
opportunities in your core markets
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Discover latent, uncontested market
space
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Segment to reveal opportunities in
mature markets
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Use outcome-driven data to drive
company strategy and product decisions
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Devise and test innovative, new
product and service concepts
Who Should Attend
This workshop is aimed at decision-makers in all industries who
are responsible for growth and can impact the way their
business devises, evaluates and approves new products.
This includes Vice Presidents, Directors and Senior Managers in
marketing, R&D, product engineering, business development,
operations and general management. |
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Download Brochure |
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8SPI-Brochure.pdf |
Course Info |
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Registration Fee:
$1995/Person
Includes program materials, luncheons,
continental breakfasts, networking reception, and refreshment
breaks...more info
Register Now!
This workshop is limited to
50 participants - early registration
is advised
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"After attending this workshop, my team used the approach to
devise one of Intuit’s most creative innovations in over 10 years.”
Mike Maron
Intuit Corporation
"Outcome-driven thinking made it possible for us to hit a
home run in the mature and competitive circular saw market.”
Jason Shickerling
Bosch Power Tools
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