A two-day conference focused on the latest VOC strategies, methods and tools (both traditional and non-traditional) to identify unmet customer needs, exceed expectations and create valuable, cutting-edge new products...[BACKGROUND INFO]

Who's Coming to the Conference?
Check out our list of participating companies

Featuring VOC Pioneers:
	Abbie Griffin Professor, Business Administration, University of Illinois, on the state-of-the-art in VOC including what practices have fallen out of usage, what new techniques have emerged and how best-in-class companies successfully gather and incorporate customer feedback...more
	John hauser Kirin Professor of Marketing, MIT Sloan School of Management, on the newest virtual customer methods to improve speed, accuracy and usability of customer input throughout the product development process...more *Special Interview with John Hauser:* What is the Virtual Customer Initiative?
All New Implementation, How-To Case Studies:
Hewlett-Packard Dow Chemical Microsoft Blue Cross Blue Shield Baxter Healthcare General Motors CNH Ethicon Endo-Surgery Sara Lee Foods Nissan of America and others...
Choose from 3 Pre-Conference Workshops:
WORKSHOP ONE How to Interview Customers: Skills, Tools and Secret Success Tips Instructor: Gerry Katz, Applied Marketing Science...More Info WORKSHOP TWO Beyond Quantitative Research: Integrating VOC for Less "Ho Hum," More "Wow" Instructor: *Sheila Mello, Product Development Consulting, Inc....More Info WORKSHOP THREE* Must-Have or Nice-to-Have? Using Conjoint Analysis to Measure and Decide Instructor: *Brian Ottum*, Ottum Research & Consulting...More Info

Available Mon-Fri
9:30am-5pm est

Download Brochure

VOC2004.pdf 704k

Conference Info

>	VOC Self-Test
>	Background
>	15 Key Benefits
>	Agenda
>	Keynotes
>	Workshops
>	Case Studies
>	Special Features
>	Supporting Organizations
>	Participating Companies
>	Fees & Logistics
>	How to Register

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