Dates & Location:
 September 23-24, 2008 / Waltham, MA

A practical two-day workshop on how to get the most out of your innovation dollars and resources

Learn to:

• Implement a deliberate, repeatable system for product breakthroughs and market leadership - big hits are not just luck or chance!

• Effectively generate, capture and manage innovative ideas from multiple sources

• Identify white space and competitive opportunities; avoid the traps of commoditization, incrementalism, and product proliferation

• Focus on game-changing, high-return activities – build a culture and infrastructure for continuous innovation and sustainable growth

Workshop Leader:
	Respected innovation expert, Geoff Waite [BIO] Vice President Sagentia
Special Case Presentation by:
	Leslie Kulis [BIO] General Manager, Global New Product Development, ABP Armstrong World Industries who implemented a successful front-end process now in place for eight years across geographies and divisions

“The aggressive revenue growth goals of most firms point to the need for a deliberate, systemic, and managed approach to generating game-changing new product ideas.”

Dr. Robert Cooper and Dr. Scott Edgett,
PDMA Visions, March 2008