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"...The race is in who executes and makes this operational
across the whole supply chain. It’s a dirty difficult process."
Wall Street Journal
December 3, 1999 |
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Background & Purpose
The
WSJ quote at left refers to the landmark joint ventures just
announced by Ford Motor (with Oracle) and
General Motors
(with Commerce One) to web-enable their entire supply chains — from
product design to delivery and service. The vision is breathtaking,
with unprecedented speed, customer responsiveness, and billions of
dollars of profit potential. What exactly this vision means for
automotive suppliers and Silicon Valley remains to be seen. What it
means for all industry is that there’s no turning back.
As The Economist
put it, this is "e-business for grown-ups." Because of the web,
everything has accelerated and no company is an island. And as
product development relies more on technology, suppliers, and
partners (who may also be competitors), the stakes just get higher.
Management
Roundtable’s Second International Conference on Product
Development and the Supply Chain – Collaborating and
Competing in the Age of E-Business brings together an
exceptional group of thought-leaders, top executives, and advanced
practitioners to talk about the stakes, the opportunities, and the
"dirty difficult" issues that must be considered at the front-end
of product and supply chain design. Complicated in its own
right, such design is even more challenging — yet promising — as
e-business dominates.
Ray Lane, president and COO of Oracle, and
Robert Matulka, Director of Process Leadership at Ford
Motor Company, who are spearheading the aforementioned
multi-million dollar deal, will share their respective views of the
Internet-and-supply-chain-driven product development future. Two of
the foremost experts in this field,
Charlie Fine of MIT/Sloan (author of Clockspeed:
Winning Industry Control in the Age of Temporary Advantage) and
Hau Lee
(of Stanford University and the prestigious Stanford
Global Supply Chain Forum) will tell you where the
competitive opportunities - and threats - are greatest.
Leading practitioners
(including collaborating team members) from companies such as
Sun Microsystems,
Cisco Systems,
Harley Davidson, Dunlop Tire,
DaimlerChrysler, Lucent,
Hewlett-Packard, and
Honeywell will discuss, first-hand, how they are tackling
the nuts-and-bolts; the unglamorous and difficult challenges that
make the vision real.
Finally,
break-out groups, networking activities, and specially created
pre-conference workshops provide the chance to find out more
about your own specific concerns — ranging from modularity, design
to order, and calculating true life cycle costs to custom parts
sourcing, internet tools and software, and supply chain metrics.
Important note: This conference
is primarily about design and strategy decisions that occur at
product conception. While the role of e-business is critical, the
emphasis is not on distribution and/or downstream logistics. It is
on defining the "what, when, how, how-much, and with-whom" of a
product at the start of its life cycle – fully cognizant of the
lightning-fast world it is entering, the customer/supplier
information links that can drive it, and the electronic journey it
is about to take. |
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By participating, you will:
1.
Discover new approaches and technology that can boost your speed
and flexibility
2.
Receive benchmarking insights and metrics to help you make
strategic decisions
3.
Gain consensus within your organization about how to design for
the supply chain, who to partner with, and how to proactively
leverage the internet
4.
Meet others with whom you may wish to collaborate or do business
with after the conference is over |
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Summary of Benefits
This conference will
bring together ‘fruitflies’ with ‘dinosaurs;’ the best of Detroit
with the best of Silicon Valley; the leaders in supply chain, the
innovators in product development, and the internet pioneers. It is
an outstanding venue to gain knowledge of:
- Billion dollar
profit and cost-savings opportunities afforded
by the web
How the
Internet will restructure the entire supply chain from product
concept to delivery
Threats and
opportunities of clockspeed acceleration caused by the Internet
How
Ford/Oracle’s e-business revolution will ripple through
industry; how, as Ford’s extended supply chain (worth $300
billion a year) is encouraged to do business through the web,
the exchange of dollars will grow rapidly and exponentially. How
other e-business ecosystems will emerge.
How to
implement an Internet-based, globally integrated Supply Chain
- Design
approaches that enable the responsiveness and flexibility
required for e-business
How to use
postponement supply chain principles and work within existing
product design constraints to deliver and install highly
customized systems
How to
respond more quickly to customers through "intellimix"
product design and late point differentiation strategies
How to design
for variety and "to order"
3-dimensional
concurrent engineering principles
Lean design
concepts to reduce complexity, speed development, and
eliminate excess life-cycle cost
- Collaboration
strategies for accelerated product development, rapid innovation
and competitive positioning
How to
determine your core competencies, the assets that should never
be outsourced
What to do
when you collaborate with competitors; how much do you protect
vs. share?
How to form dynamic "information
partnerships" with suppliers and customers through the Internet
How to share knowledge internally; establish
cross-functional objectives and metrics
Breakthrough models of collaboration between
engineering, operations and contract manufacturers to meet
aggressive TTM and performance goals
Attend this conference for FREE!
Click here to
learn how |
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